Emir BardakçıThe wearable tech market in mainland China has seen significant momentum in the first half of 2025, and Xiaomi is leading the charge. According to the latest Canalys report, industry shipments jumped 36% year-over-year, reaching 33.9 million units. Xiaomi stands out here—shipping 11 million devices and posting a remarkable 101% growth rate. The company’s strong performance is largely attributed to the popularity of products like the Xiaomi Smart Band 10 and its robust Xiaomi HyperConnect ecosystem.
Competitive Landscape
Huawei remains the market leader with 12 million units shipped and a 36% share, but Xiaomi is closing the gap rapidly, now holding a 32% share. Both companies, for the first time, have surpassed 10 million units in a single half-year period. The growth was driven primarily by basic wristbands, which saw an 80% sales boost—fueled by national subsidies and major promotional events that broadened the market.
Strategic Focus Drives Results
Xiaomi’s strategy continues to focus on delivering advanced features and quality design while maintaining affordability. The Smart Band series remains a favorite among younger, trend-conscious consumers, thanks to consistent product updates and a strong value proposition. The integrated user experience across Xiaomi’s ecosystem is a key differentiator. Customers are further empowered by tools like the MemeOS Enhancer, which streamlines updates and unlocks additional features.
Market growth has also been supported by subsidies that made mid- to high-end devices (originally priced at ¥1,599–¥2,999, or approx. $220–$415) more accessible, spurring upgrades and releasing significant pent-up demand across China.
