Xiaomi’s affordable 5G strategy boosted Latin America market growth by 13%

The Latin American smartphone market is experiencing steady growth, with total shipments projected to reach 140.5 million units in 2025. Samsung and Honor currently lead the region’s sales momentum.

According to mid-February data from Omdia, Latin America’s mobile phone sector continues to expand. The market recorded a 3% year-on-year growth, largely driven by a record-breaking fourth quarter.

• Q4 2025 Performance: Shipments reached a historic high of 37 million units, marking a 13% year-on-year increase.

• Brand Leaders: Samsung maintained its top position, while Honor achieved an impressive 48% increase in annual shipments.

• Regional Decline: Among all key markets in the region, only Mexico experienced a decline in shipments.

Middle East Smartphone Market Growth in 2025

Middle East smartphone shipments are forecast to hit 54.8 million units in 2025, achieving a 13% annual growth rate. Brands like Samsung, Honor, and Xiaomi are rapidly capturing market share through mid-range and affordable 5G devices.

The Middle East (excluding Turkey) is demonstrating exceptional tech adoption, exceeding 10% market growth for the third consecutive year. The region saw double-digit growth starting in the third quarter, culminating in a highly successful end to the year.

• Q4 2025 Performance: Shipments reached 14.9 million units, reflecting a 20% year-on-year increase.

• Top Performers: Similar to Latin America, Samsung (+41% YoY) and Honor (+94% YoY) were the standout manufacturers.

Xiaomi’s Impact in the Region

For users and analysts tracking Xiaomi Latin America phone sales, the brand has cemented itself as a major competitive force. Driven by high demand for cost-effective devices, Xiaomi Latin America smartphone shipments in 2025 surged significantly, allowing the company to secure a top-three market position. Their strategic focus on affordable 5G models continues to boost Xiaomi’s overall market share across the region.

2025 Market Comparison at a Glance

Note: Data provided by Omdia Research, mid-February 2025 releases.

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