Emir BardakçıXiaomi is taking a bold leap into the premium automotive market, unveiling a comprehensive suite of customization options for the YU7 and SU7 Ultra electric vehicles. This move, highlighted by recent Ministry of Industry and Information Technology disclosures, signals Xiaomi’s intent to compete head-to-head with established luxury brands by prioritizing personalization and user-centric design.
Distinctive Wheel Rim Designs
The YU7 now offers three differentiated rim styles, blending aesthetic appeal with aerodynamic efficiency. The palette includes gold, black, and classic silver options—each engineered to reduce weight and improve airflow. These enhancements aren’t just cosmetic; they also contribute to extended driving range and overall vehicle performance, meeting the demands of today’s premium EV consumers.
Expanded Brake Caliper Color Selection
Xiaomi’s approach to brake caliper customization goes well beyond industry norms, with a diverse spectrum of color choices—ranging from the traditional to the audacious, including purple and pink. This strategy targets younger buyers and those seeking a higher degree of self-expression, while not compromising on braking performance or safety standards.
Professional Body Decal Packages
The new decal system offers cohesive, sports-inspired graphic themes, with multiple color combinations and Xiaomi’s signature lightning motif. These decals aren’t just for show; they’re built to withstand harsh weather and deliver lasting vibrancy, with precision installation ensuring perfect alignment with the vehicle’s contours.
Logo Personalization
Both front and rear logo badges are now customizable, providing subtle yet effective opportunities for individual branding. This aligns with Xiaomi’s philosophy of delivering customizable tech experiences—now extended to the automotive space.
