Xiaomi wins court case against viral online slander campaign

Xiaomi made a big move in protecting its reputation. On May 15, 2025, Xiaomi officially stated that a prolonged and premeditated online black PR campaign against Xiaomi has been broken up successfully due to efforts by judicial officials in China. The criminal activity, ongoing since December 2024, utilized automated copywriting software, almost 10,000 fake social media profiles, and calculated disinformation strategies to discredit Xiaomi, particularly during Xiaomi’s EV lineup hype. As per the official statement, law enforcement officials have already enacted criminal coercive actions on various suspects, while investigations continue on-going.

What Happened?

Based on internal reports, an organised group launched its activity late last year with the production and dissemination of untrue stories about Xiaomi using computer-automated “black manuscript” software. They posted those stories strategically using an intricate network of bot-operated social media accounts, using tactics such as:

Willful spreading
Incorrect comparison with competitors
Creating division in fan communities

Their target? Disrupt Xiaomi’s public image during Xiaomi’s high-profile release of its new automobile series and tech ecosystems upgrades such as Xiaomi HyperConnect.

Xiaomi’s Response

Xiaomi reaffirmed that “the Internet is not a lawless place”, upholding its zero-tolerance policy against smear tactics. Xiaomi is adopting a firm stand on law to protect its own brand as well as the entire online business ecosystem from manipulative disinformation tactics.

This is not about business image—about digital integrity, according to a Xiaomi representative. This kind of activity erodes user trust, interferes with the tech community, and end up harming consumers who want honest and equitable product reviews and news.

Looking Ahead

Xiaomi is dedicated to:

Legal proceedings for slander
Investing in online reputation security
Promoting equitable digital practices within China and worldwide

This case also highlights emerging tactics within cybercrime, where automation and social engineering intersect. Brands need to keep their guard up.

Source: IT Home