Emir BardakçıTo the surprise of smartphone fans throughout Southeast Asia, Xiaomi Vietnam has brought back the erstwhile high-end Xiaomi 13 Pro to the market at a lower price tag, slating it between the existing Xiaomi 14T and 14T Pro devices. The return of the device comes close to two years after the product first saw the light of day, and it could be a means for Xiaomi to sell off existing inventory while providing users with what was then the brand’s camera behemoth at a lower price.
Strategic pricing in the competitive market
The reissuance of the Xiaomi 13 Pro at such a significantly lower price tag is a strategic maneuver in the very competitive Vietnamese smartphone market. By situating the erstwhile flagship between its mid-category products, Xiaomi provides a desirable alternative to buyers who want flagship capabilities at a lower-than-flagship price.
The repositioned device has numerous benefits to prospective buyers:
- Hasselblad-calibrated camera system with 1-inch primary sensor Snapdragon 8 Gen 2 processor
- 120Hz LTPO AMOLED screen
- 120W Fast Charging capability
Xiaomi’s Inventory Management Strategy
This action seems to be in line with Xiaomi’s general inventory management strategy as the business readies for new launches in the region. By clearing the warehouse inventory of the Xiaomi 13 Pro, the business will be able to concentrate on newer devices while retaining a varied portfolio of products across different price segments.
Industry experts say such inventory clearances have become more prevalent as the cycles for smartphones shorten and brands struggle to reconcile new models with previous inventory. The deep discounting makes the product comparable to newer mid-range devices with the possible advantage of higher margins than traditional deep clearances.
Consumer Opportunity in the Vietnam Market
For Vietnamese buyers, the reintroduction offers the chance to purchase what was previously a high-end device at a far lower price. The camera system on the Xiaomi 13 Pro, created in collaboration with Hasselblad, holds up to today’s standards and could make it a compelling option for photography enthusiasts with a limited budget.
As Xiaomi broadens its portfolio in all price categories, the action shows the company’s adaptability in reacting to market scenarios and putting to the best possible use its current product portfolio.
