Emir BardakçıXiaomi Technology Co., Ltd. has recently completed the transfer of several “Kimi” trademarks to Beijing Dark Side of the Moon Technology Co., Ltd., marking a strategic business decision in the company’s trademark portfolio management. The transferred trademarks, originally filed by Xiaomi in 2013, are currently in registered status and represent a decade-long intellectual property investment. This move demonstrates Xiaomi’s continued focus on optimizing its brand assets and strategic partnerships within the rapidly evolving AI landscape. The transfer aligns with Xiaomi’s broader strategy of streamlining non-core trademark resources while maintaining strong protection for its primary brand elements. Industry observers note this as part of Xiaomi’s ongoing efforts to enhance business efficiency and focus on core product developments.
About Dark Side of the Moon Technology
Beijing Dark Side of the Moon Technology Co., Ltd. was established in April 2023 with Yang Zhilin as the legal representative and a registered capital of approximately $137,000 USD (1 million RMB). The company operates with a comprehensive business scope covering multiple technology sectors.
Key business areas include:
- Software development and sales
- AI basic software development
- AI application software development
- Computer system services
- Information technology consulting services
The company is jointly owned by five shareholders, including Yang Zhilin, Zhou Xinyu, and Wu Yuxin, representing a collaborative approach to AI technology development.
Kimi AI Assistant Launch
Dark Side of the Moon officially launched Kimi, an intelligent AI assistant, on October 9, 2023. This launch positioned the company as an active player in the competitive AI assistant market, leveraging advanced natural language processing capabilities.
Xiaomi’s Trademark Protection Strategy
Xiaomi has consistently maintained an aggressive approach to trademark protection, previously securing significant legal victories. The company notably won $4.1 million USD (30 million yuan) in compensation during the “Xiaomi Zero” trademark infringement case, demonstrating its commitment to intellectual property rights.
The Kimi trademark transfer appears to reflect Xiaomi’s strategic focus on optimizing non-core trademark resources while maintaining robust protection for essential brand elements.
Recent developments show Dark Side of the Moon has increased its market activities, including promotional partnerships with Xiaohongshu and strategic pricing adjustments for model services.
Source: IT Home (https://ithome.com/)
