Emir BardakçıIn a strong comeback, Xiaomi regained its position as the world’s leading wearable wristband maker in Q1 2025 based on recent statistics from Canalys, a part of Omdia. Growing at a astonishing pace of 44% year-over-year, Xiaomi shipped 8.7 million wearable products — ahead of the likes of Apple and Huawei. This strong growth is driven by a recovering demand globally and a robust product portfolio, encompassing fan favorite products such as the Xiaomi Smart Band line and Xiaomi Watch 2.
Global wearables market enjoys strong growth
Wearable wristbands globally recorded 13% year-on-year growth in Q1 2025 to reach 46.6 million units in total shipments. This growth is primarily attributable to the top three categories: basic bracelets, basic watches, and smartwatches. Accelerated market rebound and growing consumers’ fascination with health-oriented products fueled this expansion.
Brand Performance Key Moments
This is the way the heavy hitters compared:
- Xiaomi: 8.7 million units shipped (↑ 44%1)
- Apple: 7.6 million units shipped (↑ 5%)
- Huawei: 7.1 million units shipped (↑ 36%)
- Samsung: 4.9 million units shipped (↑ 74%)
- Garmin: 1.8 million units shipped (↑ 10%)
Xiaomi’s stellar expansion is a strong indication of its supremacy across the world, and especially in the low-cost category, which still resonates with a wide array of consumers.
Why Does Xiaomi Lead
Xiaomi achieves this success based on aggressive pricing, extensive retail channels, and the smooth integration of HyperConnect across its ecosystem. Its increased fitness tracking ability and extended battery life coupled with the integration with HyperOS make Xiaomi wearables both practical and fashion-forward.
Source: Canalys
