Emir BardakçıXiaomi just crossed a significant milestone. The company now operates over 2,000 integrated sales and service stores nationwide—a development announced by Senior Vice President Wang Xiaoyan. This achievement is another step in Xiaomi’s long-term “People, Cars, and Homes” ecosystem strategy, which is all about deepening the brand’s presence and enhancing the offline customer experience throughout China.
Let’s talk strategy. Xiaomi isn’t just expanding for the sake of it. The plan is to open premium Xiaomi Home stores that serve as both retail and service hubs. These locations aren’t your average mall kiosks—they’re designed to showcase Xiaomi’s broad product ecosystem, from smartphones and laptops to smart home devices and electric vehicles. Accessibility remains at the forefront, ensuring that everyday consumers can experience Xiaomi’s offerings firsthand.
Wang Xiaoyan highlighted that customer service remains a fundamental pillar of Xiaomi’s retail approach. By focusing on well-designed, comprehensive stores, the company intends to reinforce its premium image while continuing to serve the core Mi fan community.
The ambition doesn’t stop at 2,000 stores. Xiaomi has set its sights on reaching 20,000 retail locations by the end of 2025—a move that demonstrates both confidence in the domestic market and a commitment to making products and support more accessible. The expansion plan includes upgraded store environments, enhanced service levels, and strategic placement of new locations close to established Mi fan communities.
Physical retail still matters—perhaps now more than ever. Xiaomi recognizes that hands-on experience and face-to-face support drive brand loyalty and customer satisfaction in ways online channels can’t replicate. The integrated sales and service model makes it possible for customers to buy products, receive technical support, and access warranty services all in one visit, streamlining the entire process.
