Emir BardakçıTaobao has introduced a major update to its Vision Pro platform, which is already at version 3.0, with numerous innovative features on board, including an immersive Xiaomi SU7 virtual test drive. The product, hailed as “the world’s first virtual test drive product for consumers,” stands out as one of the most progressive XR projects in the market, revealing how Taobao has managed to creatively marry the virtual and real-world experiences.
1. Xiaomi SU7 Virtual Test Drive
Among them, the virtual test-driving of Xiaomi SU7. Starting today, it allows users to log into Taobao Vision Pro’s homepage of Xiaomi SU7’s test drive check-in, check out this car’s unique design, make full use of the advanced configuration, and engage with three kinds of immersive modes.
2. Panoramic Large Screen Mode
In this mode, a full view of the car body can be displayed. Scenes could be chosen, with the switching of various backgrounds possible; color and wheel options on the car could also be customized. Xiaomi SU7 promises to offer nine exterior colors in four major series, as well as four interior colors, for a really wide range of personalization by users.
Taobao Vision Pro features include “Cherry Blossom Mode,” likely as a result of some viral photos of a purple Xiaomi SU7 in front of cherry blossom trees outside Wuhan University. This virtual driving mode includes floating petals of cherry blossoms to add to the experience.
3. MR Mixed Reality Mode
MR mode allows users to view the Xiaomi SU7 in an ultra-realistic perspective, putting it literally in your surroundings, both indoor and outdoor, and showing them in ratio. This is useful for consumers who want to be able to envision how the car would fit in the home garage or driveway.
It also simulates real-time changes in lighting to show how the colors of the car vary under various conditions. Moreover, it is possible to open the front and rear trunks to put virtual suitcases inside for space tests, and even to try simulations with aerodynamics, understanding why Xiaomi SU7 has low resistance due to wind.
4. VR Virtual Reality Mode
The third mode allows users to “sit” inside the car in VR mode and see it in great detail inside. Users can interact with a number of in-car functionalities, such as the steering wheel, central control screen, instrument panel, and starry sky ceiling. They can change the interior settings, switch the ambient light on, and enjoy the immersive Boost mode to the rhythm of music.
Advanced technology coupled with collaboration from Xiaomi. The cooperation of Taobao Vision Pro with Xiaomi on the SU7 virtual test drive is a hint that the advanced XR technology allows an innovative, immersive front for enhancing the feeling in prospective buyers that they are physically experiencing the design and features of the car and its functionality.
It has become a crazily distinctive project in Taobao Vision Pro 3.0 due to the technical complexity and quality of the user experience. With the first 1:1 scale car visualization, real-time lighting effects, and a virtual environment able to simulate even the aerodynamics-Taobao pushed the limits on what online shopping experiences could be.
Pre-Sale and Product Integration
The Taobao Vision Pro update is not confined to the Xiaomi SU7 but extends to cover a number of other products, an example being the COLMO smart home device. In this fashion, it would change the entire platform into an immersive product exploration site where users can participate in a variety of advanced technology products using on-site message push and real-time updates.
The Taobao Vision Pro 3.0 will provide users with an extraordinary shopping experience. Leading the pack in innovative use of the XR technology has been Xiaomi’s SU7 Virtual Test Drive. The upgrade brings in three immersive modes and a completely interactive environment to raise consumer experience to a new dimension wherein users can virtually test drive vehicles for the first time and explore advanced home products in ways they never could before.
Interesting, but still not a test drive.
Test drive would be, taking a real example to a race track and see how it behaves in real life conditions.