Emir BardakçıXiaomi SU7 Ultra design manuscript has finally been unveiled by Xiaomi Motors, giving fans a deeper look into the design philosophy behind the exceptional car. SU7 Ultra, revealed on February 27, represents Xiaomi’s debut in the premium electric vehicle category.
With aerodynamic design and a focus on detail, SU7 Ultra continues to follow in Xiaomi’s footsteps in terms of combining cutting-edge tech with refined design, just like in the example of the Xiaomi 15 Ultra smartphone and other flagship smartphones. The design manuscript reflects the meticulous approach to designing what many consider to be one of the most highly-anticipated EV launches in 2025.
Design Philosophy and Colours
Xiaomi SU7 Ultra launched in five different colors, each carefully selected to enhance the car’s sleek lines and luxury positioning. The design report shows how Xiaomi’s industrial designers approached the exterior design of the car, paying particular attention to:
- Aerodynamic performance without sacrificing visual appeal
- Distinctive lighting styles to enhance brand recall
- Well-proportioned shapes that express performance capability
The base SU7 Ultra variant comes with a sticker price of $73,500 (converted from 529,900 yuan), while a special New North Limited Edition variant comes with a steep price tag of $113,000 (converted from 814,900 yuan).
Technical Innovation Behind the Design
The design document illustrates how Xiaomi’s consumer electronics heritage influenced the design of SU7 Ultra. Similar to how the company designs smartphones, SU7 Ultra reflects:
- Incorporating high-tech materials for performance and aesthetic appeal
- Strategically placing sensors and cameras to ensure design lines remain unobstructed
- User-centered design approach to exterior and interior design elements
Market Position and Potential Impact
The SU7 Ultra represents a new, bold foray into the high-end automobile business by Xiaomi, taking it into direct competition with established luxury EV manufacturers. The design document explains how Xiaomi will differentiate by:
- Distinct design language that integrates with Xiaomi’s broader product ecosystem
- Prioritize technological integration with experience from Xiaomi
- Value proposition with premium features at competitive prices.
These design manuscripts provide car enthusiasts with a unique insight into the design process behind what could prove to be one of the biggest new players in the electric vehicle space later in the year.
Source: ITHome
