Emir BardakçıThe first quarter of 2025 brought impressive results for Xiaomi in the global smartwatch market, with the company achieving a remarkable 53% year-over-year growth in shipments. This outstanding performance came despite the overall global smartwatch market experiencing a 2% decline during the same period. Xiaomi’s success demonstrates the brand’s strong positioning in both domestic and international markets, particularly benefiting from competitive pricing strategies and appealing product portfolios. The company’s growth trajectory aligns with the broader success of Chinese brands, which collectively helped push China’s market share to its highest level since Q4 2020.
Chinese Market Drives Growth for Domestic Brands
The Chinese smartwatch market emerged as a bright spot in Q1 2025, recording an impressive 37% year-over-year growth. This surge was primarily driven by strong performances from domestic brands including Huawei, Xiaomi, and Imoo. These leading Chinese manufacturers not only strengthened their positions in the home market but also made significant progress internationally, intensifying competition with established global brands.
Xiaomi’s achievement of 53% growth, matching Huawei’s performance, highlights the effectiveness of the company’s market strategy. The brand successfully targeted mid- to high-end market segments with competitive pricing, making advanced smartwatch features accessible to a broader consumer base.
Global Market Dynamics and Competition
While Apple maintained its leading position in the global smartwatch market despite experiencing its sixth consecutive quarter of year-over-year decline with a 9% drop, Chinese brands continued to gain ground. Huawei and Xiaomi both captured significant market share, with Huawei holding 16% and Xiaomi securing 10% of the global market.
Samsung faced challenges across all major markets, resulting in an 18% year-over-year shipment decline for the quarter. This performance contrasts sharply with the growth trajectory of Chinese manufacturers, demonstrating the shifting dynamics in the global smartwatch industry.
Technology and Innovation Focus
Xiaomi’s success in the smartwatch segment reflects the company’s commitment to delivering innovative wearable technology. Users interested in maximizing their Xiaomi smartwatch experience can enhance functionality by downloading apps from HyperOSUpdates.com or installing the MemeOS Enhancer app from the Play Store. The MemeOS application provides access to hidden Xiaomi features, system app updates, and screen-based update access.
