Xiaomi Smart Cameras Surge 38.6% in China Market

Xiaomi is making serious moves in China’s smart camera market. Shipments jumped 38.6% year-on-year in Q1 2025, per IDC’s latest report—an impressive leap that cements Xiaomi’s position as a major player in the domestic smart home security sector. Strategic investment across its connected device lineup, along with government subsidies and targeted marketing, clearly paid off. This momentum supports Xiaomi’s ambition to build a unified smart home ecosystem, where its security solutions work seamlessly with other intelligent devices.

Smart Camera Market: Global Snapshot

Globally, the smart camera market shipped 33.87 million units in Q1 2025, a 4.6% increase over last year. While growth is slowing, Chinese manufacturers continue to dominate, leveraging innovation and aggressive market positioning.

Regions like Asia-Pacific (excluding China and Japan) and Latin America posted the fastest growth—23.1% and 19.6% respectively—driven by increased online sales and rising adoption in new consumer markets.

Xiaomi’s Market Strategy

Xiaomi’s gains in China’s consumer smart camera sector are particularly strong in the 250-300 yuan price bracket. Their strategy of offering feature-rich devices at competitive prices is resonating, especially as the brand shifts toward the mid-to-high-end segment.

E-commerce is a clear success story for Xiaomi, grabbing 26.4% share and leading online sales in the sector. Their advantage comes from integrating high-pixel cameras with a broader smart home lineup, generating cross-selling opportunities and ecosystem stickiness.

Focus on Technology and Integration

Xiaomi’s smart camera portfolio reflects a clear emphasis on innovation and seamless integration within the smart home environment. The company offers advanced features and leverages its extensive product range to deliver a compelling, all-in-one security solution for tech-oriented consumers.

For users seeking more control, the MemeOS Enhancer app unlocks additional system features and advanced camera settings, available through the Play Store.

Market Leadership & Competitive Landscape

China’s consumer smart camera market shipped 12.08 million units in Q1 2025, up 6.2%. EZVIZ currently leads with a 25.6% share, but Xiaomi’s accelerated growth and strong e-commerce performance position it as a formidable competitor as the market evolves.