Emir BardakçıXiaomi set a new record for this season’s Double 11 sales, when the yuan reached 31.9 billion-about $4.4 billion USD-across all channels until 23:59:59 on November 11th. It drills a new high for Xiaomi. Comparatively, this is a nearly 42% increase compared to last year’s Double 11 with a total turnover of 22.4 billion yuan.
Success of the Xiaomi
Douyin Double 11 campaign underlines strong demand across its broad portfolio of products, spanning smartphones to smart home devices. Sales statistics were gathered from 20:00 on October 14, 2024, to 23:59:59 on November 10, 2024, including but not limited to Xiaomi Mall, Xiaomi Home, Xiaomi Youpin, authorized e-commerce platforms, and offline retail stores.
Double 11 Sales Hotspots by Product Category
Here are some striking statistics from the best-performing categories at Xiaomi for this Double 11:
- Smartphones: The Redmi K70 Extreme Edition won the title of Android phone sales champion on JD.com, Tmall, and Pinduoduo.
- Smart Bracelets: More than 1.3 million units sold through all channels.
- Smartwatches: More than 200 000 pieces sold.
- Bluetooth Headsets: Surpassed over 800,000 units in total sales.
- 27-inch 4K Office Monitors: Over 20,000 units were sold. Hair Dryers: sold over 400,000 units.
- Printers: Sales over 160 000 units.
- Humidifiers: Over 200,000 units sold.
- Cameras: Tops the 1 million units mark.
- Rice Cooker: Over 300,000 Sold.
- Electric Heaters: Over 160,000 units were sold.
- Electric Toothbrushes: Sales volume broke through 200,000 pieces.
- Razors: Over 300,000 units sold on record.
High-Value Smart Home Categories
The following smart home product categories each generated considerable revenue and underlined the increasing influence of Xiaomi within the smart home sector:
- Routers: more than 200 million yuan total sales.
- Sweeping robots exceed a total sale of 300 million yuan.
- Smart Door Locks: Over 400 million yuan.
- Smart Speakers: They sold more than 170 million yuan. Air Purifiers: More than 220 million yuan was surpassed.
- Mobile Power Banks: over 100 million B.
- Water Purifiers: Surpassed 300 million yuan in cumulative sales.
- Water Heater: Sales reached 100 million yuan.
- Smoke and Stove Category: Sales of more than 360 million yuan.
- Lighting Products: Came up with 140 million yuan.
- Intelligent clothes drying machine Sales in excess of 130 million yuan.
The exemplary performance by Xiaomi in Double 11 reflects the strength of its ecosystem, which cuts across many product categories. This success representation is an indication of the increasing demand in both technology and lifestyle products, placing Xiaomi as an innovator in both the smartphone and smart home markets.
