Emir BardakçıThe long-expected 2024 Guangzhou Auto Show was going to take place between November 15 and November 24, when the world could expect the latest bombshell from the car makers. Of course, one of the biggest newcomers to the market, Xiaomi’s automotive division, also presented its new developments. Lu Weibing, partner of Xiaomi Group and president, went further to declare that SU7 Ultra and SU7 models will be officially unveiled at the event-a milestone in another journey of Xiaomi into automotive.
First Public Appearance in Full Color Range: Xiaomi SU7 Ultra and SU7
Headlining Xiaomi’s display will be the SU7 Ultra, the first public face of the auto show. The electric SUV represents part of the company’s foray into the automotive sector, seeking to marry advanced technology with Xiaomi’s user-centric design ethos. It will be joined by the SU7 in all nine colors that it will be made available in, giving potential customers a sneak peek at what personalization options are available with the model.
Key Details of the Show
- Event Location: Guangzhou International Convention and Exhibition Center
- Xiaomi Booth: Hall 17.2, Booth Number 17204
Event Schedule
- November 15 – Media Day
- November 16-24 Days for the Public
Pricing and Pre-Sale Info
Unveiled as the ultra high-end electric SUV, the pre-sale price of Xiaomi SU7 Ultra is set at 814,900 yuan, equivalent to about $112,000. Pre-orders started during the launch date of Xiaomi 15 series and HyperOS 2 on October 29. The reservation requires paying an intention deposit of 10,000 yuan for securing an order slot. It is expected to get into official market this coming March.
A dive into Xiaomi’s Foray into the Auto Market. Hence, Xiaomi has made calculated moves into the EV industry. The SU7 series is the culmination of research, design, and development carried out by Xiaomi. The SU7 Ultra is designed to be the head-on merge of Xiaomi’s smart ecosystem into high-performance automotive technology, to make it stand against established EV brands in China and maybe beyond.
What to expect from Xiaomi SU7 Ultra
With its complete details yet to be fully realized, the SU7 Ultra is expected to embed state-of-the-art electric vehicle technology, an advanced driving assistance system, and seamless integration into Xiaomi’s HyperOS ecosystem to enable unique smart features tapping into its rich experience related to consumer electronics and software.
This means that the 2024 Guangzhou Auto Show represents a defining moment in the automotive ambitions of Xiaomi, stepping into the high-competition EV market with the SU7 Ultra. The time when Xiaomi announced the SU7 series represents not just the introduction of a new vehicle but also an assurance message to continue with innovations within the automotive industry. For those interested in the latest news from Xiaomi, Hall 17.2 at the Guangzhou International Convention and Exhibition Center will be the place to get all the updates from November 15 onwards.
