Xiaomi set for 4% growth despite market challenges

CounterPoint Research’s latest market analysis reveals that Xiaomi is positioned for solid growth in 2025, with a projected 4% increase in smartphone shipments despite global market uncertainties. The research firm’s June 4th report indicates that Xiaomi will match Motorola’s growth trajectory while maintaining its competitive position against industry giants. This growth forecast comes as CounterPoint significantly lowered its overall global smartphone shipment expectations from 4.2% to just 1.9% year-over-year growth, primarily due to US tariff policy uncertainties affecting the entire technology sector. Xiaomi’s HyperOS ecosystem continues to drive customer loyalty and market share retention, while the company’s strategic positioning in mid-range and flagship segments supports sustained growth.

Market Leadership Dynamics Shift

Huawei emerged as the fastest-growing brand with an impressive 11% growth projection, primarily driven by its strong performance in the Chinese market and improved supply chain capabilities. The company’s self-developed chip technology has gained significant momentum, enabling it to capture increased market share in China’s competitive mid-range segment.

Xiaomi set for 4% growth despite market challenges 3

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Xiaomi’s Competitive Position

Xiaomi’s 4% growth forecast positions the company alongside Motorola as one of the steadily growing manufacturers in 2025. Xiaomi ranked #3 globally and grew fastest among the top five manufacturers, demonstrating its strong market positioning despite challenging global conditions.

Industry-Wide Growth Challenges

The smartphone industry faces significant headwinds as CounterPoint reduced its 2025 global smartphone shipment growth forecast to 1.9% from 4.2% due to economic uncertainties. Apple and Samsung are expected to experience slower growth rates of 3% each, reflecting weakened demand in key markets including the US, Europe, and select Asian regions.