Xiaomi secures 2nd position in BrandZ Global Rankings 2025

Xiaomi has claimed the number two spot in the 2025 Kantar BrandZ Top 50 Chinese Global Brands, underscoring its position as a global technology powerhouse. This ranking, announced by Kantar and Google on June 19th, reflects Xiaomi’s continued momentum and influence across major international markets—including Australia, Brazil, France, Germany, India, Indonesia, Japan, Mexico, Spain, the United States, and the United Kingdom. Only ByteDance outranked Xiaomi, reaffirming the company’s strength in a highly competitive international landscape.

Methodology Behind the Rankings

Kantar BrandZ’s evaluation was comprehensive, leveraging its proprietary brand asset assessment framework alongside Google’s extensive consumer behavior analytics. The process began with over 400 brands, narrowing the field to 203 qualified Chinese candidates before finalizing the top 50 based on brand power metrics. Key factors included export potential and trends in overseas market development, ensuring a robust and data-driven outcome.

Top 10 Chinese Global Brands in 2025

The following brands led the way in global influence and recognition:

1. ByteDance – Dominant force in social media and entertainment
2. Xiaomi – Global leader in smartphones and smart technology
3. Xiyin – Rapidly emerging international brand
4. Lenovo – Established innovator in computing technology
5. Huawei – Major player in telecom and consumer electronics
6. Haier – Household name in appliances and smart home solutions
7. AliExpress – E-commerce platform with growing global reach
8. Hisense – Leader in consumer electronics and display technology
9. OPPO – Notable global smartphone brand
10. TCL – Recognized manufacturer of televisions and electronics

Consumer Insights & Market Trends

Recent research indicates a significant shift in global consumer behavior. In 2024, 47% of international consumers explored new brands, even at higher price points. Additionally, 81% of respondents expressed a clear openness to trying unfamiliar brands—a trend that creates considerable growth opportunities for Chinese companies like Xiaomi.

Achieving the second-place ranking is a direct result of Xiaomi’s effective international strategies and its ability to earn consumer trust worldwide. With strong brand momentum and a proven track record, Xiaomi is well-positioned for continued growth and expansion in global markets.

Source: ItHome

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