Xiaomi ranks 3rd as China’s tablet market soars in Q1 2025

As per the most recent quarterly tracking report by IDC, the China tablet market saw a remarkable recovery in terms of tablets shipped in the first quarter of 2025 to 8.52 million units—a 19.5% year-on-year increase. Xiaomi was remarkable by posting the highest rate of growth among the leading five brands with an incredible 56.8% increase in shipments. The surge is mostly a result of the effect of China’s “national subsidy” initiative and the success story of the Xiaomi Pad 7 series launched towards the end of 2024.

IDC Report: Q1 2025 Tablet Rankings in China

Huawei, Apple, Xiaomi, Honor, and Lenovo are named as the leading five players in China’s tablet market by IDC’s report in Q1 2025. All five brands cooperated with the national subsidy, but Xiaomi had a clear dominance in the speed of growth.

Why Xiaomi Recorded Record Tablet Growth

Its 56.8% shipping gain demonstrates a fruitful blend of strategy and demand. Launched late in 2024, Pad 7 got off to a quick start with subsidy discounts and good consumer feedback to fuel it.

HyperConnect Ecosystem Advantage Ecosystem integration between devices by Xiaomi increased appeal and enhanced inter-device functionality.
Greater Channel Development Both online and offline channels of sales grew during the period, with offline stores performing strongly in particular.

The Broader Market Context

Huawei was at the top in total shipments owing to strategic price-point targeting and retail coverage.
Apple experienced close to 10% increase on the back of affordable iPads and smart subsidy usage.
Honor ranked fourth, excelling in the sub-¥1500 segment but struggling in commercial markets.
Lenovo came in at number five with solid increases in both commercial and consumer markets through optimized product lines such as the Y700.

The success of Xiaomi in the tablet market reflects its growing dominance in the market for consumer electronics in China with HyperOS-enabled products and bold pricing providing a decisive advantage in the year 2025.

Source: ITHome