Emir BardakçıAt tonight’s “Lu Weibing’s Annual Summary” event, some astonishing updates on the sales of this company’s high-segment smartphones belonging to 2024 were given by Xiaomi Group President Lu Weibing: the group’s sales volume in those segments for global sales has taken over 10 million unit sales at approximately about 12 million, surging a remarkable 43% against last year’s figures at the same period.
Key Highlights from the Speech Made by Lu Weibing
Sales Performance
Xiaomi’s high-end mobile phone business above 4,000 yuan grew strongly, and global sales are expected to reach 12 million units by the end of 2024. It reflects the overall growing competitiveness of Xiaomi in premium segments of smartphone markets.
Impact of Xiaomi 15 Pro
On the date of December 23rd during the 2024 Media Tek Dimensity Chip Launch Event, Lu Weibing mentioned that the first sales of the Xiaomi 15 Pro were higher than its predecessor by 17%, which demonstrates just how well it was taken among consumers.
Overall Shipment Growth
Xiaomi’s global smartphone shipments will increase by 23.5 million units in 2024 and further solidify its position as a top global smartphone manufacturer.
Strategic Focus on the Premium Market
In fact, this has further solidified the lead of Xiaomi in the 4,000-6,000 yuan range.
The next goal will be to pierce the category of 6,000 yuan and above, at which level it would directly compete more with flagships from established premium brands.
- Role of Redmi: It intends to hold onto the lead in the middle and low segments by further strengthening its sub-brand Redmi to avoid being at a disadvantage compared with others in achieving balanced growth in all price brackets.
- Success for Xiaomi in 2024 underlined an effective strategy of growth in the high-end segment of smartphones, while continuing to grow its overall market presence.
With strong device performances, such as those from the Xiaomi 15 Pro, the company is focused on innovation and a premium feature set that sets the stage for further successes to be realized in 2025. Stay tuned for more updates, as Xiaomi continues to rethink its position in the global smartphone market!
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