Emir BardakçıApple’s fresh iPhone 17 lineup landed this morning, and Lu Weibing, Partner, President, and General Manager of Xiaomi, wasted no time sharing his perspective. The verdict? He called this “definitely the year with the biggest changes for the iPhone.” That’s not just flattery—when a top competitor admits Apple is resetting the bar, the entire industry pays attention. It’s a pivotal moment, with every major brand, Xiaomi included, now gearing up to match or outpace Apple’s latest moves. Innovation’s the name of the game, and platforms like Xiaomi HyperOS and upcoming products like the Xiaomi Pad 7 are in the spotlight to deliver.
Market Poised for Real Disruption
Lu’s comments cut through the noise: he signals that this year is about genuine transformation, not the usual incremental upgrades. “This year will be a big year for changes in the form of mobile phones, it is worth looking forward to,” he told audiences and investors. In other words, brace for a market that’s hungry for true innovation, not just another spec bump.
Key Upgrades That Matter
Lu didn’t just toss out general praise. He highlighted three areas that, from a business perspective, could reshape market dynamics and consumer demand:
- iPhone 17 Standard Goes Premium
Lu praised the standard iPhone 17, calling it “really powerful”—a nod to Apple’s decision to finally bring the 120Hz ProMotion display to its base model. In the past, Apple held back on features, but now, mainstream users get access to top-tier tech. - iPhone Air: The New Benchmark for Slim Devices
The newly announced iPhone Air model caught Lu’s eye as “amazing.” Its ultra-thin profile could set a new trend, potentially reigniting consumer interest in lightweight, premium phones. - Pro Models: Distinctive—and Debatable—Design
Lu acknowledged the new one-piece aluminum build of the Pro variants as “very recognizable.” In a crowded marketplace, standing out is critical, even if the design draws mixed reactions.
These changes are more than cosmetic. By introducing meaningful upgrades across the board, Apple is raising consumer expectations. That’s a clear signal: brands like Xiaomi must continue to innovate aggressively, delivering both value and breakthrough tech to remain competitive.
Source: IT Home
