Emir BardakçıAccording to the most recent Counterpoint Research report, worldwide smartphone shipments continued improving, reaching 307 million units shipped in Q3 2024. That represents a 2% year-on-year rise, driven by improvements in key markets across Europe, the Caribbean, Latin America, and Southeast Asia.
Key Takeaways
- Global Recovery: For the first time, the smartphone market demonstrates early signs of stabilization in global shipment growth on a year-over-year basis.
- China’s Growth: Positive sales trends in China portend strong domestic demand, particularly for high-end devices.
- Brand Positioning: Xiaomi maintains its number three global rank, riding on the balanced strategy adopted across various markets.
Insights for Xiaomi
The fact that Xiaomi has recorded 3% growth globally and 15.6% market share in China becomes a testimony to how well the brand is able to get through the competitive markets. With a continued commitment to innovative products, such as the Redmi K80 series, it is well-positioned for further growth in 2024, considering an expanding market presence in key regions. Stay tuned for more updates, insights, and analysis regarding the performance of Xiaomi and its subsequent product launches.
