Emir BardakçıAfter years away, Xiaomi has returned to French retail with the grand opening of its first directly operated Xiaomi Home store in Paris. An important executive at the helm of the Xiaomi Group, Lu Weibing, officially announced the development. The new store builds on Xiaomi’s earlier presence in the country and strengthens its European retail strategy, which is already supported by products like the Xiaomi 15, Redmi Note series, and an extensive portfolio of smart home devices available through partners like FNAC and Carrefour.
Xiaomi Returns to the French Market
Located in Créteil Soleil, this new directly operated store represents the brand’s return to France. An authorized store on the Champs-Élysées had been previously opened by the company; however, that store was operated by a third-party customer and thus was temporarily closed during the pandemic. This new store, however, is fully operated by Xiaomi, meaning that Xiaomi is committed to the French market in a stronger way for the long run.
This renewed physical appearance from Xiaomi aims at providing a far more integrated experience for French consumers across offerings from smartphones and tablets to wearables and smart home products. The brand will expand its visibility through direct retail, complementing its existing presence in online and offline partner channels.
Journey Since 2018
Xiaomi entered France officially in May 2018 with the opening of an authorized store on Boulevard Sébastopol in Paris. At that launch, it had introduced the Xiaomi MIX 2S, Redmi Note 5, and a range of ecosystem products including the Xiaomi Electric Scooter. Xiaomi also partnered with major retail chains like FNAC, DARTY, and Carrefour, which ensures wide distribution of its products across the country.
This new official Xiaomi Home store reflects the brand’s strategic intention of enhancing customer engagement, providing hands-on product experiences, and extending after-sales support in a more direct and standardized way.
What French Consumers Can Expect
Xiaomi Homes are designed to house a whole product ecosystem, which includes:
- Latest Xiaomi smartphones
- Xiaomi Pad tablets AIoT products for smart homes Wearables including but not limited to Xiaomi Band and Xiaomi Watch models
- Lifestyle and mobility products
The store in Paris will also support device consultation, hands-on trials, and product guidance, allowing users to better understand Xiaomi’s ever-expanding ecosystem.
Strengthening Global Expansion
This new opening further aligns with the broader global retail roadmap of Xiaomi, following the company’s keen emphasis on strengthening its presence in Europe. With the new store, Xiaomi demonstrates its confidence in the French market and further increases accessibility for its extensive product lineup.
