Emir BardakçıAs of the beginning of 2025, Xiaomi sent a clear signal on its entry into the fitness sector. The records reflect that Xiaomi Technology Co., Ltd. owns nearly 15% of Aidong Fitness (Leyuan Network Technology Co., Ltd.), an investment critical to its engagement with the fitness segment.
About Aidong Fitness Aidong
Fitness, founded in 2015, is a fitness social app that links users with fitness venues. It partners with gyms and studios to offer bookings for single and small group classes in fitness-acting as a bridge between enthusiasts and service providers.
Lei Jun’s Gym “Check-In” Sparks Buzz
Lei Jun, Xiaomi’s founder, posted a photo in the gym on Weibo in celebration of New Year’s Day and said, “First time punching in in 2025!” The post triggered great excitement among netizens. Many called on Xiaomi to expand its presence in the fitness industry.
Riding the Fitness Boom in China
The move comes at a time when the fitness market in China is seeing explosive growth. Market Scale: The online fitness market is forecasted to grow from an estimated 2.985 billion yuan in 2022 to 10.475 billion yuan by 2027, at a CAGR of 28.5%. Smart Fitness Products: The online sales in smart fitness equipment and sporting products are expected to reach 122.88 billion yuan in 2027.
Xiaomi Fitness Ecosystem
Under this context, Xiaomi has been strong with its ecosystem in terms of fitness, offering several wearables that combine health with technology:
- Wearables: The Mi Band series by Xiaomi tracks fitness for millions of users.
- Fitness Equipment: It includes products like Mijia treadmill and spinning bike, which enable users to conduct workouts at home.
- Accessories: The innovative Moveit Smart Elastic Rope and Mijia Mini Fascia Gun further improve the training and recovery process for users.
Strategic Implications of Investing in Aidong Fitness
In a strategic partnership, Xiaomi aims at:
- More Ecosystem Integrated: Combine the services that Aidong Fitness offers into Xiaomi’s existing fitness devices for an integrated user experience.
- Meet Growing Demand: Cater to the growing consumer interest in health and wellness.
- Expand Market Reach: Establish a leading position in the fast-moving Chinese market of fitness.
While it hasn’t made any official statement toward the investment, this explains a lot about the long-term strategy of building an all-encompassing smart fitness ecosystem. With the ability to leverage its technological capabilities and ecosystem, Xiaomi will go a long way in making fitness more accessible and enjoyable for users across the world.
