Emir BardakçıTaking to Weibo, the new statement by Lu Weibing, Partner and President of Xiaomi Group, has underlined the growing trend in the premium smartphones sector. According to him, more brands are preparing Pro Max models, yet the Xiaomi 17 Pro Max keeps a clear lead in the 6000 yuan (~$840) segment. His comments further underline the strength of the REDMI K90 Pro Max in the 4000 yuan (~$560) range. This move continues Xiaomi’s strategy to expand high-end offerings, a development which follows earlier innovations showcased in the Xiaomi 17 series and Xiaomi HyperOS updates.
The Market Moves Toward Larger “Pro Max” Models
More and more “Pro Max” devices signal a shift toward larger-screen, high-performance flagships. For this paper, Xiaomi positions the Xiaomi 17 Pro Max as the premium choice in its class. This series embodies a company tradition of integrating advanced display technology and high-capacity batteries while keeping design and performance balanced. While similar trends are followed by brands across the industry, Xiaomi is positioning itself for a strong advantage with innovation leading component optimization.
Xiaomi Strategy
One can easily notice that Xiaomi has long focused on delivering top-tier experiences across both performance and imaging systems in the 17 Pro Max. The device leverages improvements in the Snapdragon 8 Elite series and integrates the company’s newest display technologies, managing to achieve a stable lead in this price category. Equipped with strong battery life and rapid charging solutions, the model will appeal to users who expect uncompromised performance both in everyday and advanced scenarios.
Xiaomi 17 Pro Max: Key Specifications
Xiaomi introduced Xiaomi 17 Pro Max in September and positioned this smartphone at the premium tier of its lineup.
Hardware and Performance
- 6.9-inch ultra-large flat display
- Fifth-generation Snapdragon 8 Ultra processor
- New Leica Master Light and Shadow imaging system
- Leica optical triple camera
- 7500mAh Xiaomi Jinshajiang battery
- 100W Xiaomi Surge wired + 50W wireless charging
- Xiaomi HyperOS 3 supports Xiaomi Super Island
Starting price: 5999 yuan (~$840)
This setup reflects Xiaomi’s emphasis on advanced optics, long endurance, and fast performance, turning the 17 Pro Max into an outstanding competitor among the premium large-screen flagships.
REDMI K90 Pro Max Strengthens the 4K Yuan Segment
Launched in October, the REDMI K90 Pro Max is the first “Pro Max” variant from REDMI. Since the REDMI K-series is meant for China only, this device will surely hit global markets later on as a POCO-branded model.
Main Features of REDMI K90 Pro Max
- 6.9-inch 120Hz RGB OLED equilateral flat screen
- Fifth-generation Snapdragon 8 Ultra
- Dedicated D2 graphics chip
- 7560mAh battery
- 100W Wired + 50W Wireless Charging
Starting price: 3999 yuan (~$560)
The model is positioned to underline Xiaomi’s presence in the high-value performance segment by offering strong hardware at a competitive price.
Where do you want to go? Lu Weibing’s statement affirms Xiaomi’s strategic direction as the industry goes deeper into the era of large-format “Pro Max” flagships. The Xiaomi 17 Pro Max and REDMI K90 Pro Max, meanwhile, double down on strengthening Xiaomi’s position across various key premium price categories, besides setting strong benchmarks in display, imaging, and battery performance. Xiaomi remains committed to refining high-end experiences across its smartphone ecosystem and is a signal that more significant improvements may be witnessed in subsequent product cycles.
