Xiaomi closes official POCO website on December 2024

In a surprise turn of events, Xiaomi’s POCO brand has just announced that its global website, po.co – including the UK, France, and other global sites – will be closed by December 31, 2024. But that does not spell the end of the POCO brand. From October 21, 2024, onwards, all POCO products, services, and after-sales support will fall under Xiaomi’s official website, mi.com/global.

Integration Details

Xiaomi sais that all customer service, purchase records, and loyalty programs-including the POCO Points-will automatically migrate to Xiaomi’s platform. The existing coupons will be automatically re-issued before December 12, 2024, and users do not need to take extra action during this process. All the historical orders, logistics information, and customer comments will be automatically migrated to Xiaomi’s system.

Integration smoothens Xiaomi’s ecosystem, while POCO as a brand remains inside Xiaomi’s architecture. Though the independent app of POCO Store will no longer be operational after December 31, product availability and after-sales support would not be affected.

Impact and Broader Strategy

This move seems to hint at Xiaomi’s strategy of cleaning up its digital space by folding sub-brands into one main platform. Curiously, POCO India, operating under poco.in, is not very likely to be affected by this move. That has marked a new chapter for POCO, which could now, under the large ecosystem of Xiaomi, proliferate more but still keeps the identity for its products.

Source

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