Emir BardakçıXiaomi’s latest wearable tech sensation, the MIJIA Smart Audio Glasses 2, has been completely sold out on its debut crowdfunding campaign, smashing expectations with over 6 million yuan (approximately $828,000) collected in record time. The record-breaking demand was confirmed by Hive Technology partner @EntrepreneurLuGuyGuy, who shared the phenomenal crowdfunding success on social media, attributing the massive consumer excitement to Xiaomi’s revolutionary audio wearables. The record-time sellout highlights the growing appetite for stylish, feature-rich smart glasses that blend everyday utility with cutting-edge tech.
Impressive Crowdfunding Performance
The MIJIA Smart Audio Glasses 2 began crowdfunding yesterday at 10:00 with a competitive pricing strategy to attract early adopters. Within 12 hours of the commencement of the campaign, the project had already surpassed the 5 million yuan mark, showcasing the amazing speed of consumer demand.
The glasses were offered at a discounted crowdfunding cost of 999 yuan ($138), which was significantly lower than the planned retail cost of 1,199 yuan ($165). The pricing plan clearly attracted tech enthusiasts who rushed to obtain the item prior to the depletion of stocks.
Advanced Features in a Lightweight Design
Xiaomi has promoted these second-generation smart audio glasses as a significant upgrade from the previous model, with a focus on both function and form. The MIJIA Smart Audio Glasses 2 features an extremely lightweight design focused on comfort for daily use while packing in an amazing array of smart functions.
The main characteristics of the MIJIA Smart Audio Glasses 2 are:
- Voice activation of the Xiaoai mobile assistant
- Effortless dual-device connection capabilities
- Broadcasting real-time notifications from devices connected
- Dual-device recording capability for enhanced productivity
- Sleek, fashionable design fuses technology and style
Market Implications
The extraordinary demand for these smart glasses is a coming-of-age market for wearable audio technology that goes beyond traditional earbuds and headphones. Xiaomi’s ability to seamlessly merge everyday eyewear with high-end audio functionality testifies to the company’s growing competence in creating lifestyle tech products with consumer appeal.
Industry observers think that the rapid sellout indicates Xiaomi may need to accelerate plans to produce more to meet the unexpectedly robust demand. The company has not indicated when additional stock will be on sale or whether the retail price will remain at that initially conceived.
Source: ITHome
