Emir Bardakçı
Today’s Lamborghini Automobile Super Trofeo Asia 2024 Shanghai event heard from Wang Teng, the Deputy General Manager of Xiaomi China Marketing Department and General Manager of the Redmi brand, who mentioned with tremendous enthusiasm the collaboration between Xiaomi and Lamborghini. In this cooperation, two co-branded mobile phones have been developed, and this cooperation is going to further new product releases in Q4, 2024.
Highlights of the Partnership between Redmi and Lamborghini The collaboration between Redmi and Lamborghini has already borne some visually appealing smartphones that lace advanced technology with the opulent and sporty design elements of the famed car maker.
- Redmi K70 Pro Champion Edition (Released in December 2023): Co-branded with Lamborghini, this model was priced at 4,599 yuan, with a sleek design sporting the Lamborghini logo on the back cover.
- Redmi K70 Extreme Champion Edition: launched in July 2023, this smartphone again became one of the successful models with partial design input from Lamborghini. The model was available in a 24GB+1TB version at 3,999 yuan.
What’s Coming in Q4 2024? Wang Teng confirms that the new jointly branded product will be launched in Q4 2024, expected to be the series Redmi K80. These new gadgets are expected to create upon the success of K series 70, integrating premium features along with iconic design from Lamborghini.
Following a report from earlier:
In addition, Redmi K80 Pro will be fitted with 2K pure straight screens, bringing about sharper visuals and better quality in terms of display.
The entire K80 series is very likely to include Lamborghini co-branded models, a traditional combination of high-performance technology with high-end aesthetic specifications.
A Winning Partnership
It is not the first, neither will it be the last collaboration between them, nor does it stop at just smartphones. Earlier this year, Redmi signed an official agreement with Lamborghini Squadra Corse, the racing sports division of Lamborghini, further solidifying relations between both parties and taking brand synergy up a notch. While its fans await yet another exciting product lineup that fuses the luxury of Lamborghini with Redmi’s technical prowess, stay tuned for details of the highly anticipated Redmi K80/Lamborghini co-branded smartphones that will hit later this year!
