Emir BardakçıXiaomi’s entry into the AI glasses market has already made some serious waves—and with CEO Lei Jun’s personal approval, this wasn’t just another side project. According to IT Home and Sohu Technology, project lead Li Chuangqi confirmed that Lei Jun was directly involved, giving the green light and clear backing. The payoff? Immediate sell-outs, far surpassing even the most optimistic forecasts. The level of demand here suggests Xiaomi didn’t just launch a product—they captured a market hungry for innovation in wearable tech.
Unprecedented Sales Momentum
Initial sales figures were nothing short of remarkable. The AI glasses sold out instantly, catching the product team off guard despite aggressive inventory planning. Even their best-case projections fell short compared to the real-world demand. Within days, sales outpaced what half of the industry’s startups achieve in an entire year—an early validation of both the product and Lei Jun’s leadership.
Investment in Top-Tier Components
To deliver a market-ready product on a tight timeline, the team prioritized quality, opting for high-end components across the board. At a launch price of roughly $280 in China, margins remain positive at the unit level, but overall project investment still runs at a loss—a strategic play to secure early market leadership.
Key product highlights:
- 12MP integrated camera
- Open-ear audio technology
- Advanced Super Xiaoai AI assistant
- Electrochromic lenses
- Three modern frame styles
Ambitious Scaling and Distribution Strategy
Xiaomi’s vision aims far beyond an initial product launch. Li Chuangqi outlined targets of reaching over 5 million annual shipments within three years—a scale that would position the company at the forefront of the smart glasses industry. Their multi-channel approach includes placement in thousands of Xiaomi retail locations, complemented by partnerships with traditional eyewear retailers to maximize reach.
Significant Market Opportunity
China’s market alone presents over 700 million potential customers with myopia, representing an addressable market of up to 50 million annual shipments for smart glasses. For Xiaomi, this is more than a product launch—it’s an opportunity for category leadership in AI wearables.
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Source: IT Home
