Emir BardakçıA recent report from Loto Technology reveals that in 2024, the online omni-channel retail market for monitors in mainland China grew by 14.0% year-on-year, reaching 10.97 million units—the first time it has exceeded 10 million units. The online segment now accounts for 46.5% of total monitor shipments in China, marking a major shift in consumer purchasing behavior.
E-Commerce Dominance in Monitor Sales
Loto Technology classifies online channels into traditional e-commerce platforms such as JD.com, Tmall, and Suning.com, and emerging platforms like Douyin, Kuaishou, and Pinduoduo.
- Traditional e-commerce accounted for 91% of online monitor sales, with 10.02 million units sold, marking a 12.3% year-on-year growth.
- Revenue from traditional e-commerce reached 10.3 billion yuan, a 2.2% year-on-year increase.
Top Monitor Brands in 2024
The top five brands (CR5) held a combined 46.1% market share, reflecting a 1.5 percentage point increase from 2023.
- AOC – Maintained its leadership in both sales volume and revenue.
- HKC – Secured the second position in online market sales.
- Xiaomi – Ranked third, continuing its strong performance.
- Samsung – Gained traction in the mid-to-high-end segment, pushing it to fourth place.
- KTC & SANC – Also among the top five brands.
Market Outlook
With the online monitor market expanding rapidly, traditional e-commerce giants continue to dominate, but emerging platforms like Douyin and Pinduoduo are also making strides. As demand for high-refresh-rate and mid-to-high-end monitors grows, brands like Samsung and Xiaomi are expected to gain further ground in the coming years.
