Xiaomi achieves massive growth in African smartphone market

Market research firm Omdia released a new report showing massive growth in the African smartphone market throughout 2025. Total shipments hit an impressive 84.4 million units, marking a strong recovery phase and proving the growing demand for smart devices. Xiaomi secured a fantastic third-place position with incredible annual growth, bringing advanced Xiaomi HyperOS experiences to more users. This expanding market clearly shows a huge shift from basic feature phones to powerful mid-range REDMI and POCO smartphones.

Market Leaders and Brand Performance

The latest statistics highlight a highly competitive landscape across different regions. Various smartphone manufacturers adapted their strategies to meet local demands and overcome rising component costs. Several brands achieved outstanding results by delivering excellent value and localized features to consumers.

Key Shipment Details

Transsion Dominance: Transsion held the top spot with a 48% market share and over 40.5 million shipped units.
Xiaomi Expansion: Xiaomi achieved an amazing 27% annual growth rate through smart local product strategies and strong channel execution.
Samsung Growth: Samsung took the second spot by leveraging its wide product portfolio and strong cost management capabilities.
Honor and OPPO: Honor saw a massive 144% increase across the continent, while OPPO maintained steady growth in key regions like Egypt.

Regional Trends and Future Outlook

Different countries showed varied levels of technology adoption and sales momentum during the final quarter of 2025. Sub-Saharan Africa became the main engine for regional growth, while markets like South Africa benefited greatly from strong prepaid device demand and the initial rollout of 5G networks.

What to Expect Next

Price Shifts: Average selling prices rose by 11% due to better device configurations and increased component costs.
Market Corrections: Experts predict a 23% shipment decline in 2026 as rising inflation pushes buyers toward lower-spec or refurbished devices.
Local Manufacturing: Countries with local production facilities, such as Egypt, remain highly resilient against global pricing pressures.
Value Focus: Devices priced between $100 and $199 continue to drive the highest volume of sales across the continent.