Emir BardakçıThe first look at the Xiaomi 17 Ultra Leica Edition has been shared in an official video by Xiaomi. The confirmation of this news indicates that the renowned Leica Red Label will be imprinted on the brand-new device. The reason behind this design notion demonstrates the amalgamation of the age-old image legacy with the contemporary smartphone segment. As covered in our previous articles related to the Xiaomi 17 Ultra, this device will launch on December 25th at 19:00.
Unique Packaging & Design Features
As per the recent official posters available, the Xiaomi 17 Ultra Leica Edition comes with a special package design. The package comes with a very elegant black design that features the Xiaomi logo as well as the famous “Cola” red logo from the renowned Leica brand. This makes it very different from the standard package.
The standard variant of the Xiaomi 17 Ultra has “LEICA” inscribed in a text format on the camera module. The fact that the logo itself has been included in the Leica version points towards its higher positioning and implies that there is some collaboration between the two brands. This particular design goes well with photography enthusiasts who are impressed by the traditional look of the camera brand being from Germany.
Strategic Branding and International Availability
The event is named “Xiaomi × Leica Imaging Strategic Cooperation Upgrade,” and that speaks volumes about improvements in mobile image processing algorithms and hardware. But branding differs based on regions.
As reported first on XiaomiTime last week, this particular handset will have different titles depending on the region where it will be released. For mainland China, it will be launched as Xiaomi 17 Ultra by Leica. For Global, this handset is expected to hit the market as Leitzphone by Xiaomi. Such an endeavor is an evidence that Xiaomi is taking special care of its target audience in every region while using identical premium hardware components for all regions.
