Xiaomi 17 series sold half as much as iPhone 17 series even being sold in only China

The launch of the Xiaomi 17 series has demonstrated the brand’s rapidly growing global influence and product appeal, achieving exceptional sales figures in a remarkably short timeframe. According to market data analyzed as of the 40th week of 2025 (October 5th), the entire Xiaomi 17 series accumulated a total of 1.076 million unit activations within just nine days of its first sale. This aggressive sales performance, where the high-end Xiaomi 17 Pro notably secured a top-three spot among individual product activations, signals strong consumer demand and validates the company’s commitment to delivering flagship technology. The series went on sale on September 27th, and the company had previously announced that the entire lineup shattered sales and revenue records for a domestic smartphone series in the high-end segment for 2025 within the first five minutes of its launch.

Market Performance and Pricing Analysis

The activation data showcases the market’s reception to the latest flagships from key competitors. The Xiaomi 17 series, which was available for nine days (September 27th to October 5th), reached 1.076 million activations. In comparison, the Apple iPhone 17 series, which had been on sale for 17 days (starting September 19th), recorded 2.695 million activations. The breakdown of Xiaomi’s sales saw the Xiaomi 17 Pro Max reach 438,000 units, the Xiaomi 17 Pro hit 444,000 units, and the Xiaomi 17 achieve 194,000 units. The strong preference for the Pro models is evident. In terms of pricing (China market only), the Xiaomi 17 starts at approximately $625, the Xiaomi 17 Pro at approximately $695, and the Xiaomi 17 Pro Max at approximately $835. The competitor’s iPhone 17 started at approximately $835, the iPhone 17 Pro at approximately $1,250, and the iPhone 17 Pro Max at approximately $1,390.

Xiaomi’s Strategic Vision

The success of the Xiaomi 17 series reinforces the strategic direction articulated by Xiaomi Group Chairman and CEO, Lei Jun. During a media interaction on September 25th, Lei Jun addressed the name change from the Xiaomi 16 to the Xiaomi 17, stating, “Through this action, we hope to let everyone have a new understanding of Xiaomi mobile phones and reaffirm our determination to challenge the world’s number one.” He emphasized the company’s decade-long commitment to innovation: “From completely following in the past, to today, Xiaomi 17 has surpassed Apple in many aspects.” This sales data provides concrete evidence that the market is responding positively to Xiaomi’s focused ambition and product execution.

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