Xiaomi 15 Ultra up for pre-order, sale to follow shortly after launch

Xiaomi has launched official reservations for its highly anticipated flagship phone, Xiaomi 15 Ultra, starting February 5 on its official website. The flagship phone will carry forward Xiaomi’s collaboration with Leica for next-gen imaging capabilities and come loaded with the new Xiaomi HyperOS system. The official release is to take place towards the end of the month, with in-store stock starting immediately after the event.

Xiaomi 15 Ultra to be Sold Immediately After Launch

Wang Hua, Xiaomi Group’s General Manager of Public Relations, confirmed that Xiaomi 15 Ultra would be available for purchase immediately after the press conference. He replied to fans that offline retailers would stock up, making it possible for fans to take their devices home immediately after the press conference. This move avoids waiting time and allows fans to obtain their devices without waiting.

Leica Imaging, HyperOS, and Pioneering Night Photography Success

Lei Jun, Xiaomi’s chairman, founder, and CEO, elaborated Xiaomi 15 Ultra’s technical innovations during a recent Lantern Festival live streaming. He emphasized that Xiaomi 15 Ultra is the pinnacle of imaging technology, specifically in nighttime photography, in which it has taken great strides forward. This reaffirms Xiaomi’s leadership in camera innovation in smartphones, leveraging its Leica partnership to deliver great imaging capabilities.

Price Increase Expected for Xiaomi’s Most Costly Device

The Xiaomi 15 Ultra is one of Xiaomi’s premium models, with industry-leading hardware and software innovations. Lei Jun also said that with premium pricing and heavy investments in R&D, Xiaomi 15 Ultra’s price point will be higher than that of its predecessor. From a profit-loss perspective, Xiaomi is attempting to capture premium status of the phone and high-tech offerings in its pricing strategy.

Final Thoughts: A Game-Changer in the Flagship Market

With Leica-powered imaging, HyperOS optimization, and night camera innovations that stand unmatched in the industry, Xiaomi 15 Ultra is going to be a game-changer in the flagship phone range. The quick availability after launch means that interested buyers get to enjoy a smooth buying process. With Xiaomi always pushing the boundaries of technology, Xiaomi 15 Ultra is going to set a new benchmark in mobile imaging and performance.

Stay tuned for the official release towards later in the month, when Xiaomi is going to release the entire specifications, details of features, and final prices of the Xiaomi 15 Ultra.