Xiaomi 15 Ultra breaks sales records, doubling previous generation

Xiaomi’s latest flagship, the Xiaomi 15 Ultra, which was launched on February 27, 2025, has registered phenomenal sales in China. According to a report by Lu Weibing, Xiaomi Group partner and president of the mobile phone department, the Xiaomi 15 Ultra is selling doubled compared to its predecessor, the Xiaomi 14 Ultra. The trend is not limited to China only; the international market also is witnessing the same trend.

The Xiaomi 15 Ultra features the best of the best specifications including the powerful Snapdragon 8 Elite processor, a 6.73-inch 3200×1440 OLED equal-depth quad-curved screen, and a 5410 mAh Xiaomi Jinshajiang battery with silicon content of 10%. The phone was initially priced at €1499 (approximately $1,630 USD). With such premium specifications and massive promotions, Xiaomi was able to attract a lot of people.

Lu Weibing’s Comment on Xiaomi 15 Ultra Sales

Lu Weibing unveiled the mind-boggling sales figures on Weibo, stating that the initial sales volume of the Xiaomi 15 Ultra in China outshone the last generation by more than 50%. Furthermore, pre-sales in overseas markets have doubled compared to the Xiaomi 14 Ultra. The spike is a sign of a high demand across the world for Xiaomi’s top-of-the-line phone line.

Key Drivers of the Success of Xiaomi 15 Ultra

Several factors have contributed to this rise in sales:

Cutting-edge Hardware: The combination of Snapdragon 8 Elite, a high-resolution OLED display, and a large battery offers the performance of a flagship.
Pricing Strategy: High but competitive compared to the likes of Samsung and Apple.
Good Brand Image: Xiaomi has gained a loyal customer base as a result of its distinctive features and rapidly-updated software.
International Market Expansion: International sales have been driven by expansion of Xiaomi in Europe and Asia.

Future Prospects of the Xiaomi 15 Ultra

With its initial high volume of sales, the Xiaomi 15 Ultra will most probably remain on the rise in domestic as well as international markets. Xiaomi’s focus on innovation and user-centric features will keep it a key player in the premium smartphone market.

Source: IT Home, Lu Weibing Weibo