Wang Teng named Xiaomi China Marketing and REDMI GM

Xiaomi announced a major leadership change: Wang Teng was promoted to the position of General Manager of Xiaomi China Marketing Department, while still holding the role of General Manager of the REDMI brand. This change has been confirmed by the updated certification of Wang Teng on Weibo, which confirms his rise to a very important dual leadership position in the company.

An Ascending Career Path at Xiaomi

Since joining Xiaomi in 2016, Wang Teng has demonstrated steady growth with different roles inside the company. His journey reflects deep insight into marketing and product strategy, culminating in his new responsibilities for overseeing Xiaomi’s marketing initiatives and steering the development of the REDMI brand.

Key Career Milestones

2016: He then joined Xiaomi and began his influential journey with the company.
March 2020: He was appointed as the REDMI Product Director, where he played an important role in product strategy.
Nov 2021: Complete the two-year rotation to Henan Branch of Xiaomi, insist on market sales and offline experience.
September 11, 2023: Back to Xiaomi headquarters; started working as REDMI Brand Spokesperson and General Manager of REDMI Marketing.
February 3, 2024: He was officially appointed General Manager of the REDMI Brand, further sealing his position within the company.
May 8, 2024: He was appointed as the Deputy General Manager of the China Marketing Department, taking the lead for the e-commerce and retail marketing departments in addition to his job as General Manager of REDMI.
31 December 2024: He was appointed the position of General Manager for both the Xiaomi China Marketing Department while keeping up with being general manager in leading REDMI at that moment.

A Strategic Asset for Xiaomi

Wang Teng’s career trajectory showcases his ability in combining offline experience with strategic marketing competencies. His work at the Henan branch has been very instrumental in bringing him hands-on experience with regard to regional sales and team management. This, combined with his experience, will definitely help Xiaomi reinforce its position and competitiveness in the Chinese market.

Responsibilities in His New Role

Which brings Wang Teng, in his role as General Manager of the China Marketing Department, to oversee Xiaomi’s overall marketing strategies of its home market, directed at ensuring growth and customer engagement.

He will continue as General Manager of the REDMI Brand, leading the development and marketing of all products under the brand to maintain market-leading status.

With this dual role, Wang Teng is all set to play a very critical role in the continued success of Xiaomi, with special focus on fine-tuning its marketing strategy and strengthening the REDMI brand. His experience and leadership are expected to drive innovative campaigns and stronger market penetration as Xiaomi navigates a competitive industry landscape. This promotion is an embodiment of Xiaomi’s commitment to talent development internally and leveraging expertise for further market leadership. Wang Teng’s new role represents his contribution at the helm of affairs and the future vision of the company.