Emir BardakçıXiaomi has officially started the pre-orders for the Redmi K90 Standard Edition, marking the arrival of a new generation of Redmi flagship devices. As announced by Lu Weibing, Xiaomi Group partner and president of the mobile phone division, the Redmi K90 is “more beautiful and stronger” than any previous K-series model. The phone, available exclusively in China, highlights Xiaomi’s commitment to delivering a balanced flagship experience that merges performance, design, and user experience seamlessly.
A new chapter for the Redmi K series
“Redmi product manager Sun Cun” asserts that Redmi K90 Standard Edition is a leap forward in the brand’s flagship line. Unlike its forerunners which focused on sheer performance, this one is made to deliver an all-encompassing experience—from the look to camera features and user interaction. Xiaomi calls it a “next-generation balanced flagship”, or a shift in the firm’s product philosophy.
This balance is not limited to internal performance alone but extends to design language and ecosystem integration. The Redmi K90 is expected to feature the brand’s latest HyperOS system, optimized for efficiency and smoother connectivity across Xiaomi’s growing ecosystem of devices.
A refreshed identity under Lu Weibing’s vision
In a statement, Lu Weibing emphasized that the Redmi K90 series marks the second chapter of Xiaomi’s flagship product season, redefining how Redmi positions itself in the competitive market. He stressed three key principles that will guide the K series moving forward:
- No price-based product limitations
- No technical restrictions based on branding
- Direct competition with Xiaomi’s mainline flagships
This strategic direction demonstrates Xiaomi’s ambition to blur the traditional boundaries between Redmi and Xiaomi, bringing flagship-level innovation at more accessible pricing.
With pre-orders now live in China, the Redmi K90 Standard Edition stands as a symbol of Xiaomi’s continuous evolution. It reflects the brand’s goal to merge elegant aesthetics with uncompromising power, promising users a more refined and immersive smartphone experience.
