Emir BardakçıThe next step in the line of course relaunching the brand identity came with the recent presentation of the new logo by Redmi, one of the popular sub-brands of Xiaomi. This was further succeeded by the launch of the Redmi K80, the first smartphone to feature the new camera watermark aligned with the refreshed visual language of the brand.
Among the subtle but main changes, the newly launched Redmi K80 hosts changes in its camera interface: the watermark now carries, in bold and all caps, “REDMI” typography that characterizes the new logo of the brand. A small touch, yet important to make it even more connected with the evolving identity of the company.
The new logo, announced earlier this year, moved away from the gradient effect of the old one. Sleek and bolder, the new design aimed to appeal to the young and present the brand Redmi as vigorous and far-sighted. This new camera watermark coming with the Redmi K80 is the concrete expression of such brand diversification.
“The new camera watermark has small features that show how much attention the brand puts into innovating with our connection to the young tech-savvy-gen. Other than the changed camera watermark, one can very well expect a number of exciting features on the Redmi K80: it will pack a powerful processor, an extremely high-resolution camera, and a jumbo-sized battery.
With the recent addition of the Redmi K80, for example, Xiaomi has once again proved its dedication not only to ensuring that the latest technologies hit the market but also to actually cultivating a strong, recognizable brand presence.
