Redmi introduced its new changed brand name

One of the most popular sub-brands from Xiaomi, Redmi, has effectively rebranded once more-this time, bold. Starting November 15, 2024, Redmi will be stylized in all capital letters, “REDMI,” marking a new beginning for the company.

A Brief History of the Redmi Brand

Hongmi was originally called Red Rice, first launched in China, but in 2019, Xiaomi made a strategic decision to rename Hongmi as Redmi in a bid to expand into international markets. An English name allowed for better global recognition and was part of Xiaomi’s efforts at positioning Redmi as an independent and relatively affordable brand of smartphones, separate from Xiaomi’s flagship offerings.

Xiaomi had made Redmi a separate brand with the Redmi Note 7. That’s why there was a need for a new Redmi logo. This was first introduced with the Redmi Note 7 in 2019.

The New All-Caps “REDMI” Identity

This latest name change, from Redmi to REDMI, is not merely a matter of letters; it is a branding decision filmed on its subsidiary brand identity-as bold, independent, and strong. The change to all uppercase presents a whole new chapter, personifying REDMI’s ambition for standing out in the competitive smartphone market.

It has already appeared on the official Redmi Weibo account-which itself should be rebranded-and on Xiaomi’s website, which is an indication of how serious Xiaomi is about making sure this rebrand flows throughout.

Trademark Protection of “REDMI”

Apart from the naming, Xiaomi has also trademarked “REDMI” to legally protect the brand under this new identity. This will protect the brand name “REDMI” exclusively in the industry, avoid any infringement in the future, and let it establish itself with the distinctive name of “REDMI.”.

Why Change the Name?

I guess that renaming it as “REDMI” spoke probably to Xiaomi’s wish of keeping the brand fresh and in tune with consumer resonance. Over these years, Redmi has grown beyond affordable smartphones into tablets, TVs, laptops, and other consumer electronics. The new “REDMI” identity, per Xiaomi, reinforces the fact of robustness, independence, and appeal across a wide product ecosystem.

What’s next from REDMI?

This rebranding could also hint at bigger changes or new strategies on the horizon for the line REDMI. The all-caps transformation may precede new product announcements, innovative features, or further steps to make REDMI more globally recognized in its own right. With this new look for the REDMI, it is a sure thing to fans and consumers alike that this brand will deliver not only a consistent experience on social media but also across all official channels. With this change, Xiaomi made it pretty evident that REDMI is ready to go into the future with confidence. Well, stay tuned for further updates on the REDMI brand and some cool new directions in which Xiaomi is preparing to take this ever-so-popular sub-brand.

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Comments
  • Neeraj singh 1 month ago

    Good

    Reply
    (12)
    Dislike (4)
  • Dominic 1 month ago

    I have an Issue on my phone Control Center Option settings Not showing not functioning pleasehelp me to fix this issue as soon as possible

    Reply
    (27)
    Dislike (21)
  • Pramanshu kumar 1 month ago

    I have Redmi 13 5G but this is buggest phone and lag all time. When data is open my phone is lag and my phone hit from hotspot please solve this problem. 😭😆😭😭😭😭🤣😂 And l am fan Xiaomi.

    Reply
    (44)
    Dislike (28)
  • Raymond 1 month ago

    I’m almost certain this is to differentiate from the Realme brand which can easily be mistaken for Redmi

    Reply
    (36)
    Dislike (6)
  • Onah micheal 1 month ago

    I really appreciate you all ❤️ may u keep it up 🙏

    Reply
    (10)
    Dislike (5)
  • Sandeep Soni 1 month ago

    Mi company hang company

    Reply
    (15)
    Dislike (16)
  • RAMKUMAR NALLA 1 month ago

    Update redmi phones with latest Android 14 or 15 ,if not update hyper os 2

    Reply
    (18)
    Dislike (6)
  • Maninder pal singh 1 month ago

    All phones of Redmi should be given system update regularly. As OS is being given a name change and update, older versions should also be given latest updates as long phone keep on working.

    Reply
    (23)
    Dislike (3)
  • Kothansein 1 month ago

    Redmi note 11E pro 5G. When I open the message application, why does it open and close again? I need an answer.

    Reply
    (5)
    Dislike (3)
  • YA'U ADAMU GWARZO KANO NIGERIA 1 month ago

    I’m highly interested and appreciate.i can say. (REDMI PRODUCT) The difference is clear. Even now I’m using it. The brand of REDMI 13C. Thanks for your products and God bless

    Reply
    (8)
    Dislike (2)
  • Am enjoying my redmi note 13 pro 1 month ago

    Up xiaomi

    Reply
    (4)
    Dislike (3)
  • Sipho Mahlaba 1 month ago

    I’m using REDMI 11 PRO, it’s a nice phone, before it’s network was so strong and calcutor could be minimzed & it’s opacity was able to be decreased and increased. After updating to hyper OS Network is poor & calculator opacity is not there why ?
    Please solve this issues!

    Reply
    (2)
    Dislike (3)
  • Rolland M. Timoranto 1 month ago

    Can REDMi give an OS update to my Xiaomi Redmi note 4.4X (4GB/64GB).. There’s a few apps that can not functioning properly anymore due to the OS. It’s need an update. Thanks.

    Reply
    (2)
    Dislike (2)
  • Chucks 1 month ago

    I have USED Redmi or REDMI 😃 . I can say I am satisfied with it. Beautiful equipment that is worth the investment. GO-REDMI-NEVER-GO-BACK!

    Reply
    (3)
    Dislike (2)
  • Yogesh sharma 1 month ago

    I have a Redmi Note 9 mobile which shows system UL report. I have so much problem with UL that I have to switch off and on 3 to 4 times daily.

    I have a request to the company that all Redmi phones should be given two or three major updates so that people do not have to face problems.

    My friend also bought this phone with me and he is also facing the same problem.

    Reply
    (3)
    Dislike (2)
  • Soon 1 month ago

    REDMI hails so muchm about its achievements & is trying to internationalise its brand, However I am very disappointed with Xiaomi. Each time I reboot my REDMI Note 13 5G, the volume for the ringtone will drop about 30%. If I don’t reset my ringtone volume it will drop further and eventually I won’t hear any incoming call ringtone!!!! I have sent to Xiaomi Tech Service department. The technician found nothing wrong with my hardware. He suggested to me to wait for the OS update. But Hyper OS has updated many times still the problem occurs!!!!! Tell me what to do.

    Reply
    (2)
    Dislike (1)
  • Frank Ndawandawa 1 month ago

    Keep it up

    Reply
    (2)
    Dislike (0)
  • Monali Bondre 1 month ago

    I Bought New Redmi Note 13 5G Last month but this phone is hanging again and again I try to contact Customer support but they didn’t replied I am in very Dislike and dissatisfied my new Device Don’t buy this device

    Reply
    (1)
    Dislike (2)
  • Martin 1 month ago

    I really like the product but the latest one that i just one ago is freezing

    Reply
    (1)
    Dislike (0)
  • Ganesh Ram 1 month ago

    Sir. Good evening. Recently I purchased Redmi 13 5G. How to set time and date in camera mode while using?

    Reply
    (2)
    Dislike (0)
  • Witness 1 month ago

    Hello there I recently purchased the Redmi note 13 5g and it’s very nice phone although the always on display only works the moment you enable the feature,only that moment and won’t show again,so could you look on that so you could fix it on the next update, thanks

    Reply
    (1)
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  • Hussain Mutiullahi Olamilekan 1 month ago

    I love my Redmi 14C

    Reply
    (0)
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  • Ndamo 1 month ago

    Honestly speaking Redmi needs much improvements…..their phones are functioning well at the begining but unfortunately after just 6 or 5 months their phones stucks a lot especially when you switch on data…..i am very disappointed with this brand.. i am regreting.

    Reply
    (0)
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  • Zakari Yusuf 1 month ago

    Am so disappointed I did not get the update

    Reply
    (0)
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  • Enock kipkoech Ngetich 1 month ago

    I have redmi13c and ive got a problem the screen broke and i have not gotten any place to replace please let me know and the price of the screen

    Reply
    (0)
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  • Faust 1 month ago

    Waiting and hopefully waiting for Redmi Note 10 Pro updater global rom

    Reply
    (1)
    Dislike (0)
  • Ken T 1 month ago

    Redmi A3X has to be improved. it’s deficient of so many features. Redmi 7 the operates on android 9 has more features than the so android 14 Redmi A3X

    Reply
    (0)
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  • Jeffrey Samuel 4 weeks ago

    From Redmi to What I will love to Know?

    Reply
    (0)
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