Emir BardakçıApple’s recent unveiling of the iPhone 17 has sparked lively conversation—not only for its features, but for a certain sense of déjà vu among smartphone enthusiasts. The new iPhone’s rectangular camera island, a central element of its design, bears a striking resemblance to POCO’s established F7 series. POCO’s official social media team was quick to notice, sharing a side-by-side comparison and inviting the public to consider the similarities for themselves.
Social Media Buzz and Brand Recognition
POCO’s timely response generated significant engagement across digital platforms. Their post, featuring both the POCO F7 and the new iPhone 17, was accompanied by the message: “Doesn’t it look familiar?”.
The playful approach resonated with the online community, sparking a wave of user-created content and discussions about design leadership in the industry. Some users even jokingly referred to the new iPhone as the “POCO 17 Pro,” highlighting the strong association between the two brands’ aesthetics.
Innovation and Influence in a Competitive Market
This exchange underlines a broader reality of the tech sector: standout design often sets the direction for the industry at large. POCO’s commitment to innovative, recognizable products on a competitive budget has established the brand as a trendsetter. As major competitors introduce similar design elements, POCO’s influence on the market becomes increasingly evident, reaffirming its role as a leader in smartphone design and innovation.
