Emir BardakçıLu Weibing has officially announced that the REDMI K90 Pro Max will debut later this month, targeting the competitive $499 price segment. In a recent livestream, he described this launch as a complete overhaul of the K series, signaling a significant move for the brand. This news has generated considerable anticipation among consumers and industry watchers.
Weibing’s latest Weibo post underscores the company’s confidence in the K90 Pro Max, describing it as their strongest device to date. He emphasized that this model is positioned to lead the 4,000 yuan+ price range, combining robust hardware with Xiaomi’s integrated system strengths. Clearly, Xiaomi is intent on reinforcing its position in the upper mid-range segment by delivering strong value and high performance.
The REDMI K90 Pro Max continues the brand’s strategy of integrating advanced processors, upgraded display technology, and Leica-enhanced camera systems—all while maintaining aggressive pricing to challenge competitors.
According to IT Home, pre-orders for the REDMI K90 series are now live on Xiaomi Mall. The official launch event is set for October, marking a significant milestone as one of Xiaomi’s final flagship announcements for the year. The REDMI Watch 6 will also debut alongside the K90 Pro Max, further expanding Xiaomi’s product ecosystem.
With the introduction of the K90 Pro Max, Xiaomi continues to focus strategically on performance, affordability, and seamless ecosystem integration, reinforcing its leadership in the global smartphone market.
Source: IT Home
