Emir Bardakçı
Xiaomi’s automotive plans are on full steam, with CEO Lei Jun taking things up close himself by engaging owners of tomorrow’s Xiaomi SU7 Ultra. In a new video posted by the Xiaomi Auto Dongguan Liaobu Auto City Store, Lei Jun is treatinig prospective customers to dinner and planning on forming the Xiaomi SU7 Ultra Club as early as possible.
Xiaomi SU7 Ultra Owners’ Exclusive Club Coming Up
Lei Jun’s hands-on interaction with customers is reflective of Xiaomi’s effort to establish a passionate fanbase around its very first Ultra-performance electric vehicle. The Xiaomi SU7 Ultra Club will most likely be a VIP ownership experience, possibly including:
- Exclusive events for owners
- Early availability of Xiaomi Auto update
- Private track days and driving experience
This move is also part of Xiaomi’s broader brand strategy, replicating the enthusiast-oriented focus of leading automotive brands like Tesla and Porsche.
Xiaomi SU7 Ultra: Performance, Price, and Availability
Key Facts:
- Mass production starts: October 29, 2024
- Official opening date: Late October 2024
- Pre-sale price: ¥814,900 (~$113,000)
- Deposit: ¥10,000 (fully refundable before official sales)
The SU7 Ultra is making waves in the performance EV market by setting lap records on Shanghai International Circuit, Zhuhai International Circuit, Zhuzhou International Circuit, and Chengdu Tianfu Circuit
Color Options & Performance Highlights
Xiaomi has formally announced two gorgeous colors of the SU7 Ultra
- Space Silver – A bright, reflective metallic color
- Racing Yellow – A bright, vibrant sporty vehicle look
With record-breaking track performance and its Ultra Club exclusive to owners only, Xiaomi is making the SU7 Ultra a real player within the market of high-performance EVs
What’s Next?
As mass production grows, Xiaomi Auto will presumably introduce more details on the Ultra Club and ownership privileges. With Lei Jun’s hands-on active engagement, Xiaomi SU7 Ultra owners are a very active and exclusive group. Would you belong to the Xiaomi SU7 Ultra Club? Share your thoughts in the comments
