Emir BardakçıAccording to a report from Caijing Magazine, an insider in Xiaomi Auto revealed that Xiaomi’s second electric vehicle model will seek a roadmap in February or March 2025. Xiaomi Group didn’t comment on the above matters, and another source close to the car manufacturer suggested that the launch schedule of vehicles will align with previously announced Xiaomi SU7 scheduled to debut on March 28, 2024.
Codename MX11: Xiaomi’s Next Pure Electric SUV
According to news, the second model from Xiaomi Auto has been codenamed MX11, a pure electric SUV and is targeting further expansion in Xiaomi’s footprints in the automotive industry. The details here have been concluded from the report with recent leaks:
- Shared Platform with SU7: The MX11 is to be based on the same platform as the Xiaomi SU7 but with a more distinctive design and a more elegant side profile. Component sharing with the SU7 hints at cost-effective production, consistent with Xiaomi’s strategy of offering premium products at more competitive prices.
- Unique Design Elements: Taillights: Similar to the “Saturn Ring” that can be closely associated with SU7, this vehicle is visibly of a space-like outlook.
- Body Design: A lower-profiled body with sleek, elongated front styling could provide improved aerodynamics and give it a more premium look.
- Market Positioning: But if the SU7 is positioned as an electric SUV flagship for Xiaomi, from the first looks, the MX11 looks more to catch another segment, probably with more emphasis on elegance and urban driving.
Spy Photos and Early Teasers
Although the vehicle was heavily camouflaged, recent spy shots of the road test of the Xiaomi MX11 did reveal some interesting pieces of information.
- The “Saturn Ring” taillights, already a hallmark of the SU7, are confirmed to carry over to the MX11.
- First of all, the SUV features a sportier and more dynamic body design with low ground clearance and a slim front. It could certainly be indicative that this MX11 may forcefully be directed toward targeting customers’ needs for fashion, which could be potential electric SUVs for urban and highway duties.
What Makes Xiaomi’s MX11 Special?
It’s getting more and more interesting for Xiaomi as electric vehicle announcements start to pop up left and right. The MX11 is set to make several key balances: innovative, cost-effective, and premium. Here’s a possible rundown:
- Advanced Technology: MX11 is highly likely to use Xiaomi’s ecosystem to enable perfect integration with Xiaomi’s smart home devices and ADAS.
- Competitive Pricing: If the history of Xiaomi is taken into consideration, then the MX11 is very likely to be attractively priced, keeping in mind the buyers for the upcoming electric SUV market.
- Refined Design: The smooth side lines and lower body height of MX11 are in contrast with SU7 and might be appealing to design- and urban usability-savvy individuals.
Launch Timeline and Market Impact
With a launch timeline close to February or March 2025, the MX11 may be seen as the next step the Xiaomi Auto churns out for a robust lineup of electric vehicles. The launch of the MX11 after the success of the SU7 would thus mean that Xiaomi also means business in being one of the key players in the pure electric vehicle market. This comes when the competition in the EV industry is increasing, with big brands jostling for markets in the affordable and high-end electric SUV segments. Unique designs, advanced tech, and aggressive pricing put Xiaomi Auto as a serious contender.
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