All eyes on Xiaomi: Xiaomi 17 series are almost here

Xiaomi enthusiasts, prepare for a pivotal moment. On September 25th at 7 p.m., Xiaomi Group Chairman and CEO Lei Jun is slated to deliver his highly anticipated annual address—this year, centered fully around the theme of “Change.” Expect key insights into the company’s technological vision, including reveals tied to the innovative XRING O1 chip and Xiaomi’s ongoing ambitions in the electric vehicle sector. There’s no question: Xiaomi continues to expand its ecosystem, strategically integrating devices through advances such as HyperOS. At this event, seamless device connectivity and cross-category synergy will be major talking points, a testament to Xiaomi’s aim for industry leadership through both hardware and ecosystem development.

The Xiaomi 17 Series: Anticipation Builds

Excitement has been building for the Xiaomi 17 series, with weeks of strategic pre-launch teasers and direct community engagement. Xiaomi is recruiting select fans for the live press conference, with attendee confirmations scheduled for September 23rd. Speculation is growing that Lei Jun’s stage time will include the official unveiling of the new devices.

The lineup is set to include three models—the standard Xiaomi 17, as well as the 17 Pro, and the high-end 17 Pro Max. Notably, the Pro variants are expected to debut the revolutionary “Magic Back Screen,” in addition to being the first globally to feature the Snapdragon 8 Elite Gen 5 chipset.

Pricing and Market Positioning

During a recent livestream, Xiaomi Co-founder and President Lu Weibing hinted that the new devices would be strategically timed for China’s National Day holiday, catering to consumer needs around travel and mobile photography. Notably, Weibing positioned the Xiaomi 17 standard edition as the “strongest” the company has ever offered at its segment—delivering more features with no increase in price. For the Pro and Pro Max, pricing is set in the $685–$820 and $820–$955 ranges, respectively, reflecting Xiaomi’s commitment to competitive pricing for high-end technology. As these figures are in yuan, initial availability is focused squarely on the Chinese market.