Xiaomi Secures Global #3 Spot with 170M Units

The global smartphone market is projected to reach a total production volume of 1.25 billion units by the end of 2025, marking a 2.5% increase compared to the previous year. According to the latest research from TrendForce, this growth is driven by significant subsidies in China and a strong traditional peak season in the latter half of the year.

While Apple and Samsung are currently tied for the top spot, Xiaomi has firmly established itself as the third-largest manufacturer globally. This performance highlights the brand’s resilience in a competitive landscape, even as the industry prepares for significant hardware cost increases in the coming year.

Xiaomi maintains strong global standing amidst market shifts

The smartphone industry experienced a stabilized recovery throughout 2025, supported by steady demand for high-performance devices. Xiaomi, including its sub-brands REDMI and POCO, successfully navigated fluctuating supply chain conditions to maintain its high production output. Although the fourth quarter saw a slight 7% decrease in production as the company adjusted inventory to manage rising memory prices, the brand’s annual performance remains a testament to its global scale.

As we move toward 2026, the industry faces a potential 10% decline in production due to the soaring costs of memory components. Manufacturers are currently weighing the options of increasing terminal prices or reducing hardware specifications.

Key Market Performance Details

Xiaomi Production Volume: The company reached an annual production total of nearly 170 million units, securing its position as the world’s third-largest smartphone brand.
Strategic Inventory Control: During the final quarter of 2025, Xiaomi proactively managed its production levels to mitigate the financial impact of expensive DRAM and NAND flash components.
Shift to High-End Models: To stabilize profitability in 2026, Xiaomi is expected to increase the proportion of mid-to-high-end models, such as the upcoming REDMI K80 Ultra (global Xiaomi 15T series).
Global Competition: While Apple and Samsung tie for first with 240 million units each, Xiaomi continues to lead the Chinese manufacturers, outpacing OPPO and vivo in total volume.
Software Ecosystem: The continued rollout of Xiaomi HyperOS across various price points has helped maintain user loyalty and cross-device connectivity through the HyperConnect framework.