Emir BardakçıTAccording to Counterpoint Research data, mobile phone sales in China fell in January 2026 compared to last year. There was a 23% decrease on an annual basis.
Foreign sources state that the main reason for this decline was the sale of Chinese state-subsidized mobile phones last year. Phone sales, which were higher than normal in January 2025, caused the charts to show a decline this year.
Xiaomi became the brand with the highest decline in sales figures with a 36% drop. Apple became the only brand with increasing sales at 8%.
According to the charts, while the sales of all Chinese manufacturers decreased, Apple’s sales figures increased. Considering the state-subsidized phone sales made last year, this shows us that users do not prefer Android phones unless they are cheap.
Sales are expected to rise again with the release of Xiaomi’s Xiaomi 17 Max and REDMI K90 Ultra devices after the Chinese New Year holiday.
Source: Counterpoint Research
If you continue with this mindset, it’s very normal