Emir BardakçıThe Xiaomi Smart Ecosystem has announced that Xiaomi smart cameras have led the sales in the online market in China for the last four years running, thereby positioning the firm strongly in the smart home industry. From the information released today, it is clear that the brand led the others in the market share from 2021 to 2024.
The news announcement emphasizes the fact that the sales share in China’s online market, including the various E-commerce platforms of Tmall, JD.com, and Suning, was the highest by Xiaomi’s surveillance cameras. This information is derived from online monitoring data offered by RUNTO, a renowned research organization in China.
This is the culmination of Xiaomi’s efforts in hardware innovation, software support, and cost-effectiveness. Unlike other players that bank on promotions and advertisements for more visibility and reaching more customers in the market for smart cameras, Xiaomi has gained prominence because it has made consistent improvements in the quality of images produced by the smart camera and its ability to detect using AI algorithms.
From a market perspective, the ability to retain first place for four years running is a strong indicator of customer retention and loyalty. Being number one in China’s highly saturated smart home market is harder than reaching the pinnacle of consumer purchases.
Smart Home Strategy Goes Well Beyond Security Cameras
The success of Xiaomi in smart cameras is not a standalone achievement, but rather a reflection of a whole range of its smart home hardware offerings. In fact, its previous smart door locks were also the best-selling ones in China for a whole five years, with a cumulative sales amount of over 8 million.
Important factors underlying this performance are:
- Strong integration with Xiaomi HyperOS
- Integrated control by Xiaomi smart home apps
- Firmware and feature enhancement
- Diverse product portfolio catering to the requirements of consumers
Long-term market implications
Xiaomi’s successful tenure in online sales of smart cameras in the market for four years is proof that its ecosystem-oriented strategy is quite successful. Instead of marketing smart cameras as standalone devices, they are incorporated within an intelligent home ecosystem by Xiaomi.
With the growing maturity of the smart home industry, leadership over several years will increasingly be viewed not as a measure of demand but rather a measure of the maturity of the ecosystem. Xiaomi’s performance in this area indicates the alignment of their smart home strategy with the demands of the Chinese market.
