Emir BardakçıCounterpoint Research has issued a new market analysis of global tablet shipment performance in Q3 2025. According to the report, Apple remained on top, but Xiaomi was equally impressive with an 8% year-over-year growth reflecting its recently rising influence in the Android tablet ecosystem.
This Q3 2025 performance by Xiaomi is on the back of its recent portfolio boost that includes such devices as the Xiaomi Pad 6, Xiaomi Pad 6S Pro, and preparations for the upcoming Xiaomi Pad 7 series. You may read more Xiaomi tablet updates on our Xiaomi Pad category and read about HyperOS improvements on HyperOSUpdates.com.
Overview of Global Tablet Market Trends
Results in the global tablet market were mixed in Q3 2025, with several major brands balancing each other. Apple managed to record a 4% increase, thanks to continued strong sales of its Pro and Air models.
An 8% increase by Xiaomi proves that its investment in high-performance, productivity-focused Android tablets is paying off with consistent market progress. This steady upward movement further reflects the increased adoption of large-screen HyperOS devices for education, entertainment, and office use.
How Xiaomi Benefits From Market Changes
Xiaomi’s results suggest that competitive pricing, efficient hardware design, and tight integration with the Xiaomi HyperConnect ecosystem are helping the brand find stability in a competitive market. As more users choose tablets for hybrid work and personal productivity, Xiaomi’s mid-range and flagship tablet options continue to offer strong value in USD-converted pricing across global markets.
Factors Behind Apple’s Dominance and Xiaomi’s Growth
Apple has continued to lead the global market with a well-balanced product portfolio. High-end models boosted overall revenues even as average selling prices fell owing to promotional discounts. This is illustrative of how resilience at the premium segment supports broader market stability for Apple.
For Xiaomi, its 8% shipment increase aligns with the company’s strategic focus on balanced specifications, long battery life, and seamless connectivity across multiple devices. Product demand from regions such as Southeast Asia and Europe continues to contribute positively to Xiaomi’s global tablet momentum.
Outlook for the Market until 2026
Analysts estimate that Apple could see close to 10% growth in 2026, driven by both pent-up upgrade demand and the introduction of new display technologies such as OLED. Growing demand for premium models is likely to spur the entire industry and provide an opportunity for other brands, like Xiaomi, to launch more competitive high-tier tablets.
Global Shipment Share in Q3 2025
Below are the officially reported year-over-year shipment changes:
- Apple: +4%
- Samsung: 0%
- Lenovo: +23%
- Huawei: +10%
- Amazon: +13%
- Xiaomi: +8%
The results indicate that Xiaomi is part of those brands showing healthy and stable growth amid stagnation or slow recovery across key competitors.
Remarks With the 8% growth of Xiaomi in Q3 2025, the company marks a solid step toward strengthening its position in the global tablet market. Given that Xiaomi is preparing new tablets and keeps working on the optimization of HyperOS for large screens, the momentum is expected to continue well into 2026. The growing demand for both productive and entertainment-oriented Android tablets promises a favorable outlook for Xiaomi’s upcoming releases.
