Emir BardakçıThe Xiaomi 15 Ultra has entered one of its most significant global discount periods as retailers prepare for the arrival of the next-generation Xiaomi 17 Ultra. During the Black Friday 2025 season, the flagship saw substantial price cuts across Europe and China, with the former’s inventory optimization and the latter’s accelerated product cycles driving Xiaomi’s respective pricing strategies. This article examines where the Xiaomi 15 Ultra sees the most discounts, how varying regional markets affect its pricing, and what buyers should look toward prior to the official unveiling of the Xiaomi 17 Ultra. Additional insights into Xiaomi flagships can also be found in our Xiaomi 15 and Xiaomi 15 Pro coverage on XiaomiTime.com.
Global Pricing Strategy and Market Transition
At the same time, Xiaomi’s transition from the 15 Ultra to the upcoming 17 Ultra marks one of the fastest generational shifts in the company’s flagship roadmap. Before taking a closer look at country-specific discounts, it’s important to understand what strategic conditions may be responsible for these price drops. The company has pushed forward its release schedule and is expected to announce the Xiaomi 17 Ultra in China before the end of December 2025, powered by the Snapdragon 8 Elite Gen 5 platform and the latest HyperOS 3. Such an accelerated cycle naturally encourages retailers to clear Xiaomi 15 Ultra inventory ahead of the new model’s introduction.
Why the Price Is Falling
The flagship is consequently subjected to aggressive reductions, considering how early most retailers have started stock liquidation efforts. Retailers expect a very quick migration by consumers to the Xiaomi 17 Ultra when it launches with its higher-grade camera systems, AI performance, and design refinement. Also, the fact that there was no “Xiaomi 16” series, in a strategic move to get model numbering in line with Apple, makes this shift in expectations more pronounced before the next release.
Europe: The Largest Discounts in the World
Europe is the leading region with the strongest discounts for Xiaomi 15 Ultra, supported by competitive market conditions, seasonal retail campaigns, and requirements from distributors to clear their existing inventory.
Germany
For example, the German retailers MediaMarkt and Saturn offered significant Black Friday discounts. The recommended retail price for the Xiaomi 15 Ultra was about €1,499, reduced by an impressive 17% to about €1,239≈ USD 1,340. Flexible monthly financing boosts the competitiveness of the device in an inflation-strained market.
United Kingdom
The UK currently hosts some of the steepest price cuts, with the Xiaomi 15 Ultra falling from its £1,300 MSRP to nearly £860 ≈ USD 1,080 on Amazon UK. At this price level, the device becomes nearly £440 cheaper than Samsung’s Galaxy S25 Ultra, giving customers a strong flagship alternative at significantly lower costs.
Southern Europe
Platforms like those in Italy and Spain show periodic reductions, with pricing often below €1,100 ≈ USD 1,190. Retail variation is common, and prices tend to soften even further as the launch of the Xiaomi 17 Ultra draws closer.
Türkiye: High Taxes Limit Visible Discounts
Turkey continues to be one of the most challenging smartphone markets because of the strong taxation policies and currency volatility. Xiaomi 15 Ultra price cuts are relatively modest despite participating in “Efsane Kasım” sales.
A 16GB/512GB unit guaranteed by Xiaomi Türkiye varies from 74,899 TL to 90,000 TL (≈ USD 2,250–2,700), which surely reflects the impact of ÖTV, KDV, and other taxes. While a price of 74,899 TL is competitive within the local environment, this is still much more expensive than European pricing due to structural cost differences.
Buyers must ensure listings strictly mention “Xiaomi Türkiye Garantili” because devices with import warranty do not have any official support for servicing and have lower resale value generally.
India: Stable Pricing Through Festival Offers
The pricing of India’s Xiaomi 15 Ultra has not seen significant direct cuts. Discounts are instead offered by way of cashback schemes and exchange bonus during events over the Great Indian Festival and Big Billion Days.
The device usually sticks to the price of 109,999 INR ≈ USD 1,320, with minimal deviations. Controlled inventory along with limited volume in the Ultra category helps retain the pricing consistent through the season.
China and Cross-Border Platforms
As the market most proximate to the launch of the Xiaomi 17 Ultra, China shows sharp declines, especially through online retailers. Global-version listings on major platforms like AliExpress range from USD 1,184 to USD 1,400, depending on region and storage configuration. However, for countries with strict IMEI registration policies, such as Türkiye, cross-border purchases may result in substantial additional fees.
Should You Wait for the Xiaomi 17 Ultra? The Xiaomi 17 Ultra is bound to bring in much-needed updates, including:
- Snapdragon 8 Elite Gen 5 platform
- New 200MP periscope zoom system
- Updated 1-inch primary sensor
- Increased battery efficiency through advanced fabrication processes
With a likely China debut between 22–28 December 2025, and worldwide sales around MWC 2026, the Xiaomi 17 Ultra may be a good value for power users who want cutting-edge AI features and advances in next-generation cameras. However, the Xiaomi 15 Ultra is still one of the most powerful premium imaging smartphones out there, at prices that have recently reached historic lows in multiple markets.
