Xiaomi launches its first glagship store in Germany

Xiaomi has officially announced the opening of its first flagship store in Germany, signaling a major step forward in the company’s European retail strategy. The announcement, made via Xiaomi’s German social media channels on August 15, confirms the new store will be located in Essen and is set to open soon. This move strengthens Xiaomi’s ongoing expansion across international markets, following successful launches in both Japan and South Korea earlier this year.

Extensive Product Selection

The new Essen flagship store will offer customers direct access to Xiaomi’s broad product ecosystem. Beyond smartphones and tablets, the store will feature a variety of devices including headphones, smartwatches, and a comprehensive range of smart home products. The lineup also includes Xiaomi’s lifestyle and home automation solutions, such as robot vacuum cleaners, air purifiers, rice cookers, and electric scooters. This extensive offering supports Xiaomi’s drive to position itself as a complete technology lifestyle brand, not just a smartphone manufacturer.

Global Retail Growth

Xiaomi has accelerated its retail expansion throughout 2025, focusing on flagship stores in key metropolitan areas to boost brand visibility and deliver an enhanced customer experience. In Japan, the company opened its first directly operated store, Xiaomi Store No. 1, in March 2025 at AEON MALL Urawa Misono, Saitama City, with plans to launch 5 to 10 additional stores in the Tokyo area and beyond. In South Korea, Xiaomi recently opened its first official Mi Home store at the IFC Mall in Seoul, offering a full range of the company’s product categories in an interactive, experiential environment.

Enhanced Customer Experience

Customers visiting Xiaomi’s physical stores will benefit from additional support, including access to the latest system updates via HyperOSUpdates.com. Furthermore, the MemeOS Enhancer app, available on Google Play Store, enables users to unlock hidden Xiaomi features and advanced customization options for an improved device management experience.

With the launch of its Essen flagship store, Xiaomi is demonstrating a strong commitment to expanding its footprint and delivering value to customers across Europe.

Source: Xiaomi DE