Emir BardakçıPOCO has discreetly introduced the M7 4G to the market, and while there was little fanfare, the device’s specifications speak for themselves—particularly its standout 7000mAh battery, the largest the brand has offered globally. Priced competitively at approximately $122 in the UAE (AED 449), the M7 4G is positioned to deliver significant value to budget-conscious consumers seeking reliability and longevity in their mobile devices.
Battery Performance as a Differentiator
The primary feature distinguishing the M7 4G is its battery capacity. With 7000mAh, this device is engineered for users who prioritize minimal downtime and uninterrupted connectivity. POCO’s implementation of the BatteryExtender Chip, which supports performance even in temperatures as low as -20°C, underscores the company’s focus on practical endurance.
Usage Metrics and Efficiency
Key usage statistics demonstrate the device’s capability:
- Up to 28 hours of continuous video playback
- 46 hours of call time
- 29 hours of reading
- Over two days of average use per charge
These figures are likely to appeal to professionals and everyday users who require sustained device performance throughout extended periods.
Charging and Power Management
Despite the robust battery, POCO has incorporated 33W turbo charging for rapid replenishment, minimizing downtime. The addition of 18W reverse charging also transforms the device into a makeshift power bank, which may be useful in both business and travel scenarios.
Display and Processing
The M7 4G features a 6.9-inch FHD+ display with a 144Hz adaptive refresh rate, offering a smooth user experience suitable for both productivity and multimedia consumption. Powered by the Snapdragon 685 on a 6nm architecture, the device balances performance with power efficiency.
Camera and Aesthetics
A 50MP AI dual camera system, enhanced by automatic night mode and selfie beautification, aims to address both professional and personal photography needs. The quad-curved back design delivers ergonomic comfort, an important consideration for users who handle their devices extensively.
Connectivity and Durability
Additional features—including NFC for contactless payments, IP64 dust and splash resistance, and 200% volume boost—enhance the M7 4G’s everyday practicality and user appeal.
For advanced users seeking further customization, the MemeOS Enhancer app is available via the Play Store, unlocking deeper system controls and hidden features.
Source: POCO UAE
