Emir BardakçıXiaomi CEO Lei Jun has introduced a new approach to product testing by engaging users directly on Weibo, inviting them to share real-world smartphone drop scenarios for the upcoming Redmi Note 15 Pro. Dubbed the “new generation Little King Kong,” the device is marketed for enhanced durability, though Lei Jun made it clear—humorously—that the phone is not designed to withstand bullets or steamrollers. This initiative positions Xiaomi as a brand that prioritizes real user feedback and practical product development.
Key Drop Scenarios Identified
Redmi’s social media team has compiled a comprehensive list of common drop situations affecting smartphone users. These scenarios will serve as the cornerstone for the Note 15 Pro’s durability testing strategy.
Examples include drops caused by charging cable snags, mishaps during shopping, slips from pockets while cycling, photography accidents, car door closures, bathroom incidents, and kitchen spills. Additional scenarios address stairway drops, falls from upper bunk beds, electric bike bracket failures, and various household accidents.
Product Evolution and Technical Highlights
The Redmi Note 15 Pro series builds on the foundation established by the successful Note 14 Pro, which launched in September 2024 at a starting price of 1,399 yuan (approximately $195 USD). The previous series featured the Dimensity 7300-Ultra processor in the standard model and the Snapdragon 7s Gen 3 in the Plus variant.
Network certification confirms that both the Note 15 Pro and Note 15 Pro+ models support advanced 90W fast charging. Notably, the Pro+ version introduces satellite messaging capabilities via Beidou, marking Redmi’s first satellite-enabled smartphone.
Marketing Innovation Through User Engagement
By actively seeking user input on durability testing, Lei Jun reinforces Xiaomi’s user-centric approach and commitment to addressing real customer concerns. This strategy departs from conventional marketing by focusing on practical, everyday usage scenarios rather than solely on technical specifications.
The clear disclaimer regarding the device’s limits—specifically, that it cannot survive bullets or steamrollers—demonstrates transparent communication and reinforces trust in the brand. Xiaomi’s approach highlights its dedication to honest messaging and genuine problem-solving in product development.
Source: ITHome
